kingWolfJM :
Is it worth it for the money
Assuming you're upgrading from a 970 to the 980 (or even if you're not), the performance difference is not worth the price. You can easily hit 980 level clocks with an MSI Gaming 970 through a bit of DIY overclocking with afterburner.
If you ARE to upgrade from a 970, go all the way and get a 980ti.
In terms of 980tis the best card at the moment for the price is the Gigabyte Xtreme Gaming.
At the moment however, it is not worth buying a GPU. Wait another month for the new pascal cards to launch, and the prices for the 980ti will drop hugely. I reckon pull the trigger then, or get a new GPU if they out perform the current ones at a similar price, although I think they are launching the titan grades first.