I only mentioned rufus because I have to use that as an alternative to run w7 off a usb drive so I can install it in uefi mode. Anyway, I serviced this w7 image just like everyone else does through dism command and imagex. First, I have original, genuine, untouched, w7 ultimate iso. mount that with dt (daemon tools) extract the install.wim leaving the original disc unharmed. service wim with imagex and remove all versions of 7 except: home premium, pro, and ultimate (done for x64 only no x32). Then save the wim with my now custom image with home premium, pro, and ult (only x64). Then mount the original w7 ult iso with dt and replace my custom wim with the one already on the disc. Then resave the iso with dt and burn it to sl dvd. Also...