Forget peas and follow the block manufacturers written directions. Especially with the GTX 9xx series, performance depends more on the temperature of the VRM than the GPU itself. The GTX 900 series GPus do just fine with air cooling, it's the VRM temps which, if anything, will limit your OC,
EK recommends applying a small drop of electrically nonconductive thermal grease on each phase regulator that is being covered with a thermal pad in order to further improve the performance of the (model no) water block
EK Supplies Gelid Extreme with all their water blocks. While I tend to use Shin Etsu 751 on CPUs, I prefer Gelid for GPUs as it remains pliable long enough to finish application to all the chips and on both sides of the thermal pads. The little paddle applicator thingie is a big help in the application.
Its going to depend on what you apply it to. Just the GPU ... or according to EKs application directions ?
http://www.overclock.net/content/type/61/id/1830159/width/350/height/700
When you do it "per directions", you will use a whole tube per card. Work carefully but quickly as paste pliability reduces over time. Be careful on the 30 or so chips under thermal pad 2 so as not to wind up with a wad of paste between them.
A. Apply to the 30 or so chips labeled (2)
B. Apply to the 8 chips labeles (1)
C. Apply Thermal Pads
D. Apply to other side of thermal pads (1) and (2)
E. Apply to the GPU
F. Install block
G. Apply TIM to back of chips
H. Apply TIM to thermal pads
I. Apply TIM of pack of pads
J. Install backplate
To read directions "full size"
https://www.ekwb.com/shop/EK-IM/EK-IM-3831109830338.pdf
https://www.ekwb.com/shop/EK-IM/EK-IM-3831109830345.pdf
PLACING THERMAL PADS ON PCB.
Place thermal pads on chips so that numbers on chips match size of thermal pads. EKWB made sure users have more than enough pads to cover all surfaces that need to be covered to make block fully functional). EKWB recommends using small drops of
electrically non-conductive (for example: EK-TIM Ectotherm, Arctic Cooling MX-2 ™, MX-4 ™ or GELID GC-Extreme™) thermal grease on each phase regulator (that is being covered with thermal pad) in order to even further improve the thermal performance of the EK-FC980 GTX Strix series water block
For the CPU, the application method will depend on the type of cooler used. Great guide on how to apply for each different type here:
http://archive.benchmarkreviews.com/index.php?option=com_content&task=view&id=170&Itemid=1
Most top performing TIMs require thermal cycling to fully cure. Here's how we 'cure" our WC builds.
1. After installing OS and drivers, downlaod:
RoG Real Bench - an application based benchgmark which will test your CPU for stability in ways that P95 or any other synthetic cant w/o presenting significant danger to your CPU (as long as you watch temps and voltatges).
HWiNFO64 - the monitoring utility that makes all others obsolete (run sensors only)
Furmark - GFX card stress test
2. Set fan speed at max and run the CPU stress test at a decent but as this is early, not your max OC. Dial down radiator fan speeds so you can get CPU temp to break 80C. Hold for about a minutes and then stop test and let temps return to normal. Repeat 3-5 times as your patience allows.
3. As above but using Furmark ... try and get GPUs to reach throttling temperature and cycle temps up and down.
4. Set your OCs as you fell appropriate . I look for max core of 75C under RoG Real Bench with rad fans at inaudible levels (< 850 rpm). GPus wont be an issue.... with decent radiator set up your GPUs should be about 40-45C. Your VRMS should run about 52-55C with the thermal pads and TIM..... without about 80C or more.