c4s2k3 :
(1) Are your GPU drivers reasonably up to date? I say 'reasonably' because at least on NVIDIA, the latest may or may not be the best for this particular game.
(2) If you are running any kind of GPU tweaking/monitoring app, like Afterburner, Precision X, etc. try making sure those are not running before you start the game.
(3) I know this sucks because of the download time, but some folks seem to sort out these kinds of issues by removing the game and re-installing it through Steam, even if they have already "verified cache".
1: I update as they come along, was updated to latest till this issue, i tried a driver like 4 versions older, still would not start, fix cache, then does, but next time no start again.
2: Asus GPU Tweak for fan control only- don't oc. and latest Cam software for my watercooler. tried with both programs closed not running
3: Hope not
I am thinking the pc can run this easy, attempts at software issues have got nowhere. It seems like it forgets it's booting config and won't start and the verify cache corrects that, i don't know. i use the SSD's Turbo function /ram cache , been wondering if maybe that is an issue. also i have Directx and visual studio all up to date, .NET, you name it.
I have origin as well with a few games (bf4, Titanfall) they have no issues normally, bf4 has an occasional direct x fail, rarely. i do shutdown origin when playing this steam game too