heyitsmeurbrother :
Hey, I've had a EVGA 660 since like 2013 and I was wondering what I should upgrade to. I was gonna go for like a 970 or 980 but then I heard about the 1080. A friend told me to not get the 1080 because it would be useless for me since I use a 1080p 60hz monitor, and that it's for 4k stuff. I checked my ram(16gb) and cpu( Intel Core i7-3770 4-Core 3.4GHz) and it seems to still be good. I've also heard a bunch of mixed opinions about which manufacturer to go for, so if you guys could help me with that it'd be swell. Thank you for your help.
I'm in similar situation and I'm planning to get GTX 1070 for gaming on 1920x1200 60Hz monitor.
That will allow you to play any game on this monitor on minimum 60FPS with highest settings.
Anything less, will not guarantee 60FPS.
And yes, 1080 is a bit overkill.
So don't get the founders edition. Than you can choose from any manufacturer. They are all kinda the same after all. Don't pay too much for factory overclock. It does not worth the premium.
If you plan to water cool, get the one with reference PCB layout (EVGA does a lot of them).