Alex_208 :
I got an open case so the backplate led is very attractive to me. However, in terms of build quality, which one tops it off? And is Asus' customer service really poor and not comparable to EVGA's?
EVGA's customer service in the UK, US and Europe is unrivalled. Their support teams respond very quickly and often cover shipping costs if an issue is found with a product and it needs to be RMA'd.
From personal experience with Asus, I find that they are generally alright, I mean they get back to you in a few days and get the job done, but there seems to be a general lack of genuine care with Asus support.
Stick with EVGA all the way in terms of service.
The build quality of EVGA is definitely more solid as well, they take customer feedback very seriously, and this shows with their ACX cooler, and the ventilation on the back which was added to help the PCB breathe due to customer suggestions about SLI compatibility and airflow.
They also offer a 90 day step-up program, which means that within 90 days of purchasing an EVGA card, you can pay the difference between models and upgrade as they release, or as you earn the money for it, which means you can potentially upgrade to a GTX 1080 within 90 days when you get enough money, and trade in your 1070 when the time comes.
Asus tend to use plastic a lot on their cards, but their performance is still solid. (That ROG backplate tho....)
Overclocking doesn't really matter as much on the new generation of graphics cards as GPU Boost 3.0 does pretty much all the work for you a long as you adjust the max voltage and temp target sliders.
Overclocking on the new cards will probably only net you a base of something like 1750-1850 (if you're lucky) base clock due to limitations put in place by Nvidia which could be unlocked with new drivers/bios in the future.
All in all if you want the warranty and build quality go for EVGA, but if you want the looks, go Asus.