AMD says lots of things lotta things ... "Mantle will change everything" , so does nVidia ...as we saw actual load temps way way above the temps in the show demo. I wouldn't want someone to make a buying decision today on what might turn out to be true in a month ... especially when there no real money to be saved.
I am also talking with respect to load %, overclocking and noise. Voltage stability goes south, ripple and noise increases the closer you get to full load. Nice if you can get operate at a level most of the time where the fan doesn't have to kick up into high gear or perhaps not at all.
I think we agree tho that its better to wait till the data is there and make a decision at that time. If the OP needs to buy now, the TS 750 (on both our lists) I think would be the safe choice. If the card drops in mid July, I also wouldn't touch one till at least mid September ... when the improved designs and later steppings arrive.