MSI GeForce GTX 1070 Aero 8G OC Graphics Card
http://www.bhphotovideo.com/c/product/1260391-REG/msi_gtx_1070_aero_8g_oc_geforce_gtx_1070_aero.html
vs.
MSI GeForce GTX 1070 Gaming X 8G Graphics Card
http://www.bhphotovideo.com/c/product/1260393-REG/msi_gtx_1070_gaming_x_8g_geforce_gtx_1070_gaming.html
http://www.bhphotovideo.com/c/product/1260391-REG/msi_gtx_1070_aero_8g_oc_geforce_gtx_1070_aero.html
vs.
MSI GeForce GTX 1070 Gaming X 8G Graphics Card
http://www.bhphotovideo.com/c/product/1260393-REG/msi_gtx_1070_gaming_x_8g_geforce_gtx_1070_gaming.html