These chips are designed first as an alternative to Intel in the server market. So lots of cores again, which won't necessarily be great for gamers. But if they make a cheap quad core that competes with the i3, and that can overclock, you will see a whole new crop of budget builds that can compete.
Wasn't too long ago that the FX-6300 and Athlon X4s were decent options for a budget build. Makes more sense to get an Intel with an upgrade path. The AM4 socket should fix that as well. Someone could start with an APU, and move to an FX and Discrete GPU when desired. Should really level the playing field.