I would say that those cards would be very comparable in performance. The EVGA card has a boost clock up to 1190 where as the MSI card in OC Mode also runs at 1190. Both cards come with decent aftermarket coolers, so I think the cooling performance should also be fairly similar.
So ultimately it comes down to price, warranty, visual preference as there doesn't seem to be much in the way of performance to distinguish one from the other.