I would skip the aftermarket cooler and use the stock cooler, you don't need an aftermarket one if you aren't overclocking. Spend the money saved on an H170 board. The H110 are missing a few nice features like m.2 support and 4 memory slots, things you may want in a few years. Considering an H170 is maybe $10 more I think it is worth it. Otherwise, the build looks fine.
For an SSD I think the best value one you'll find right now is the Adata SP550 240gb for $58:
https://pcpartpicker.com/product/gf98TW/a-data-internal-hard-drive-asp550ss3240gmc But for a little more money I'd probably opt for a slightly more well known company in the flash market like Crucial or Samsung, they make their own chips. Samsung comes at a strong price premium as they carry nice performance, but as you seem pretty budget conscious I won't suggest them. The Crucial BX200 for $63 is a nice price point: https://pcpartpicker.com/product/y8Jkcf/crucial-internal-hard-drive-ct240bx200ssd1