I remember AMD just before the release of the RX 480 card, stating the card would go on sale for the reference designed cooler model at about £200 or a slight bit more.
But after the second or third day of release, and a week later the RX 480 card with 8gb of memory was retailing at about £240 to £260 pounds.
At that point, I knew that for a RX 480 with a none reference cooling solution I would be looking at £260 to £280 to buy a dual fan or triple fan cooling solution.
But Sapphire brought the price down on there fury line of cards to £300
With the card having 3584 stream processors vs the 2333 of the RX card.
I bought the fury card. To me that is an example that newer lines, or models of graphics cards are always not such a great deal that you think you are getting for the price you pay.
My tip is to always keep an eye on the prices of graphics cards like the fury cards.
Granted the fury is a very poor over clocker, and only has 4Gb of HBM.
But with more stream processors for the price at the time it was a fair choice to make.
So keep a close eye on the prices of the cards a tier bellow.
Or a model line before the RX 480 cards were released.
The fury card though older seemed a better choice, due to the power of it for the sale price at the time.