you can if the block can not be mounted correctly or if the contact surface is not flat enough.
1. dismount the block, clean the CPU and block
2. put a dot of thermal paste on the center of the CPU, mount the block.
3. remove the block again and check how the paste is spread on both CPU and block. both should have no clean spots.
If you validate that it is mounting correctly, verify that the liquid is flowing through the block correctly (you should see no air pockets).
the block seems to be of modern design, yet not the most advanced. due to the presence of micro channels and obviously inlet and outlet, i'd try to mount it in different orientations.
the actual CPU die is vertically oriented rectangle beneath the IHS that is less (or about) 1CM wide.
So try the following orientations and check the temps:
1. inlet below outlet
2. inlet on the left
3. inlet on the right (should be similar to above)
4. inlet on top. might give different results from the step one due to the layout of CPU components. AFAIR, the GPU core is on top, than the cores 0 to 3 below it.
how to identify the inlet: i'm not sure what model you have, but if it is this one
http://i.ebayimg.com/images/g/bPkAAOSwPcVVqava/s-l1600.jpg
the inlet is on the left. it's always the port that directs the liquid to the center.
It is very important to have the flow through the block in correct direction. My guess that orientation 1 will give the best results.
If you are not sure which port is which, post a pic of your block, will try to help.