There are a lot of good brands to choose from that people will recommend, and at the same time many will tell you to stay away from those same brands.
When i had to choose my rx 480, i heard all the negative things about sapphire nitro+, but the card was much cheaper (in my country) than the others except gigbyte (which is one card i would personally stay away from). So i just took a chance at the sapphire card and i do not regret it.
Now i have a sound dampening case, but that does not mean it's silent, but it is a little hotter than a non sound dampening case- so with both that in mind i do not think that the fans get loud, they are more quit than my cpu fan... and the temp. stays around 75ish C after hours of doom, and i have had gpu's that got way hotter than that.
So i for one would recommend the sapphire nitro+, especially if it's cheaper that the others. I do not overclock btw.
Also the msi gaming card should be really good.