Eximo highlighted one of the main problems in on-line reviews. Some sites will do an OC test on one game and that is fairly reliable as fps scales evenly until something else steps into choke performance. But most sites only compare "out of the box" performance. This was not so bad a few years ago, but today is made more difficult by the fact that the two major players approach the issue differently.
The risk of pushing the overclock at the factory is that the % of cards that will be RMAd increases the more you push the OC due to the realities of the silicon lottery. Starting with the 2xx series AMD began pushing the OC "in the box" whereas nVidia stayed rather conservative. What AMD did is good for consumers as they get a bit more performance in the box than they otherwise would have gotten and it is guaranteed.
The flip side is that when comparing two cards using reviews (THG for example) that don't examine this issue and rank cards w/o this consideration, is that you don't know how they stand up against one another the way you are going to use them. For arguments sake, let's say that the FuryX and 980 Ti have the exact same performance out of the box and the FuryX is $10 cheaper; was the FuryX the better buy ? What about when you overclock ... and the FuryX OCs 6% and the 980 Ti OCs 31% (and yes those are FPS increases not clock increases) . It's not that either series is inherently better, it's just that AMD cards have a much bigger factory OC "in the box" leaving less headroom.
This user reported thermal throttling on a Giga 380 at 74C w/ OCCT ... in another he tested w/ Furmark and it didn't throttle till 80C
https://www.reddit.com/r/Amd/comments/3bqecn/r9_380_has_a_low_thermal_limit/
You will have to test yourself and see what you can do. As for his problems with different tests, I remember years back nVidia would detect OCCT and it would throttle immediately ... Furmark ran w/o issue tho ... maybe AMD incorporated something similar of other factors were involved.
Frankly I can't see spending $60 on a custom cooler mount and then another $80 or more on a CLC. You could buy another 380 for that price.