shiftylorenz :
Without Zero Frozr or with Zero Frozr it's not spinning every time.
Just starting to move when I give it a hand push.
There was a wave of these types of questions with the 970s when users would install the cards, boot it up and no fans were running. Consumers just weren't used to "passive cooling". MSI introduced Zero Frozr in 2008 which meant that fan noise was 0 dbA (and fan speed was zero rpm) when the card wasn't hot enough to require it. In 2014, they introduced HybridFrozr which meant from idle, as the card got warmer, one fan went on and if it got warmer still, then the 2nd fan turned on.
Here's how MSI's Hybrid Frozr works:
Like the ASUS card, the GTX 970 Gaming 4G features a semi-passive mode, which it calls Zero Frozr. It's something MSI first brought to the market in 2008 (it's keen to clarify that it hasn't copied the ASUS Strix cards here). The temperature cut-off points are similar to the ASUS card – between 60 and 65°C, the fans will spin up; once the GPU drops to about 50°C, they're no longer needed. This carries benefits for noise production, efficiency and fan lifespan.
Another feature is called Hybrid Frozr, and this refers to the ability to control both fans independently. Enabling this functionality is a six-pin fan header on the PCB. In automatic mode, one fan is controlled by the GPU temperature while the other is controlled by temeprature measurement ICs dotted around the PCB. MSI claims it can result in a 1.9dB(A) noise reduction, and also offers users the ability to control the two fans independently using its Gaming App.
Now I do not know if the MSI 480 is equipped with this feature ... with the 480s power / temp needs being so much greater than the nVidia counterparts, perhaps it was not deemed appropriate since it runs so much hotter. However, as you can see above, if that card is so equipped, you will be able to determine this with the MSI Gaming App. If you see the option in the app, you can turn it off.
If the option is not there, the the card is not equipped with this functionality and your only option would be to return it.