Some power phases on the card are powered by the motherboard connector and some from the PCI-E connectors (one 6-pin and one 8-pin I think for the GTX 970, although this can vary between models as well).
Overclocking will draw more power on all phases I expect, so more from both the motherboard connector and the PCI-E power connectors.
Hopefully the manufacturer has designed the card to not exceed the limits on the slot, but reviews show that even some of the reference cards can exceed this.