Kinda same <mod edit> really, tbh - all these cards differentiate by like 1-2% here and there and 2 degrees here and there for top picks for either company.
Whatever floats your boat really, although I'd be wary of EVGA with 1080s they had exploding. I have no doubt they fixed their <mod edit>, but it was a thing and such wounds heal slowly.
Bonus points for ASUS is that backplate has holes for power phases to let heat escape, but again, that's pretty much a negligible difference kind of thing.