Vendors like EVGA and Corsair source their power supplies from other manufacturers.
Not all are equally good.
One rough way to tell is to consult a ranking table such as this:
http://www.tomshardware.com/forum/id-2547993/psu-tier-list.html
Try to pick a tier 1 or 2 unit. Tier 3 if you really must.
A cheap PSU will be made of substandard components. It will not have safety and overload protections.
If it fails under load, it can destroy anything it is connected to.
It will deliver advertised power only at room temperatures, not at higher temperatures found when installed in a case.
The wattage will be delivered on the 3 and 5v rails, not on the 12v rails where modern parts
like the CPU and Graphics cards need it. What power is delivered may fluctuate and cause instability
issues that are hard to diagnose.
The fan will need to spin up higher to cool it, making it noisy.
A cheap PSU can become very expensive. Do not buy one.