Phillip Corcoran :
I'd say that speaks for itself.
@Phillip,
Well... not quite...
Our own and independent research on current hard drive series do not show significant differences in drive reliability. Nowadays objectively all major hard drive manufacturers are working hard to optimize performance as well as reliability with each new generation of drives. Obviously each physical drive will fail at some point - however, if the right drive type is used in each scenario, modern hard drives usually last much longer than their minimum life time expectancy.
@Kristian:
Much more important than the decision on the brand is to pick the right drive for the right purpose: there are roughly three main types of hard drives: Desktop & Gaming (current Seagate lineup: BarraCuda), NAS (current Seagate lineup: IronWolf), and Surveillance (current Seagate lineup: SkyHawk). They all connect in the same way, but were engineered with different uses in mind. For example, IronWolf drives are rated for 24x7 use and optimized for NAS enclosures and extra vibration protection, so they have a lot of firmware optimizations and extras that make them costly for a typical desktop user or gamer.
Enjoy your new drive - whichever brand you end up with!