Also, generally K-series chips are default clocked several hundred MHz faster than their non-K siblings of the same line. For example, the i7 7700 is 3.6GHz/4.2GHz turbo to the 7700K's 4.2GHz/4.5GHz. And the i5 7600 vs. 7600K is 3.5/4.1 and 3.8/4.2 respectively.
Even if you are not planning on overclocking and building around a non-Z series motherboard, that 600MHz clock difference with the i7 7700K over the non-K is going to be noticed in performance. That's effectively a 16.7% overclock boost which is nothing to sneeze at.