So I just clean my ASUS Strix GTX 970 this week, and apply Arctic MX-4 thermal compound with the peas of rice method, and the result of that is 3C temp increase in load. Before it was 71C load, now is 74C load. What is going on here? I thought re-apply thermal compound supposed to give you the same result as you have when you first time power on the graphics card or better, not getting worse.