Fans only ever spin in one direction, it's not something you can change. Air goes in the pretty side which has a nice view of the blades and out the ugly side which has the supports, wires and sticker with all the numbers and copyright stuff printed on it.
To make a fan intake you mount it in the front where the pretty side is facing the front, for exhaust fans that's the back and top and you'll mount where the pretty side is facing the inside of the case.