Division game crash CPU at 90+c

Phosfr

Commendable
Jul 21, 2017
27
0
1,530
Ive just started playing Tom Clancy's the division on PC. I have an i7-7700K and an Asus ROG strix 1080. I play on a 1440p monitor and get around 80/90 fps with my settings on high/ultra. But while playing my CPU shoots up and above 90 degrees C and the game keeps crashing. I'm sure I have enough power to run the game but why is my CPU getting so hot? And why does the game keep crashing?
 

Phosfr

Commendable
Jul 21, 2017
27
0
1,530
"What cpu cooler are you using? Is your cpu overclocked?
90C is too hot. You'll have to either improve cooling or reduce OC"

I have a cooler master radiator/fan type cooler on. And a 15% OC