Either the pump is not running, there is an airlock or the cold plate is not seating fully due to interference with something on the motherboard. If you are absolutely positive that you've used the correct backing plate and stand offs for the type of socket your CPU uses (Most kits come with multiple backing plates and stand offs) then there is either a pump or airlock issue or there is something not allowing the base of the water block to seat correctly.
Your temps are not normal and are far too high. Where is your pump plugged into? You want it plugged into something that allows it to run full speed at all times. You do not want it's rotational values to vary based on temperature. For fans, that's fine. For the pump, not so much.
Go into the bios and check the RPMs being reported for whichever header you have the pump attached to. Pretty sure something is not connected correctly or there is interference somewhere but it's equally possible that it simply has a bad pump. You can at least tell if the pump is running by putting a finger on the top of it to see if you can feel the vibration of the running pump.
Might be a good idea to strip it back down, look for any interference points around the CPU socket on your board that might not allow it to fully seat, look for any marks on the bottom of the hardware that might indicate it HAS been sitting on something and watch the following video to make absolutely certain you are connecting everything exactly the way it is supposed to be connected.
https://www.youtube.com/watch?v=xKGbu6ywCW8
It's also possible, but unlikely, that your fan configuration is wrong. Where do you have fans located and which of them are oriented for intake and which for exhaust. I doubt this is the problem, but it could be a contributor. I'm constantly seeing people here with two front intake fans, a top mounted radiator in intake configuration and only a single rear exhaust. That creates so much internal air pressure that the fan on the radiator are barely able to pass any air through it in order to function correctly. Again, that would only contribute, no cause the problem in full.