I7 4770k burning up !!! please help

Best guess is that there is a problem with how you re-attached the CPU cooler. Did you removeALL the old thermal paste before you applied new paste? is the cooler making good contact with the CPU? Is it tight with no wobble?

If a cooler is working properly and it is mounted well, you should see 10-15c. over ambient at idle.

What is your cooler?
Is the cooler fan spinning?
Do you have adequate fresh air intake to your case?
Have you overclocked too high?
If you have applied too much paste, that can act as an insulator.
A small rice sized drop will spread under heat and pressure.
If it is the intel stock cooler, it is easy to not get it mounted well.
----------------how to mount the stock Intel cooler--------------

The stock Intel cooler can be tricky to install.
A poor installation will result in higher cpu temperatures.
If properly mounted, you should expect temperatures at idle to be 10-15c. over ambient.

To mount the Intel stock cooler properly, place the motherboard on top of the foam or cardboard backing that was packed with the motherboard.
The stock cooler will come with paste pre applied, it looks like three grey strips.
The 4 push pins should come in the proper position for installation, that is with the pins rotated in the opposite direction of the arrow,(clockwise)
and pulled up as far as they can go.
Take the time to play with the pushpin mechanism until you know how they work.

Orient the 4 pins so that they are exactly over the motherboard holes.
If one is out of place, you will damage the pins which are delicate.
Push down on a DIAGONAL pair of pins at the same time. Then the other pair.

When you push down on the top black pins, it expands the white plastic pins to fix the cooler in place.

If you do them one at a time, you will not get the cooler on straight.
Lastly, look at the back of the motherboard to verify that all 4 pins are equally through the motherboard, and that the cooler is on firmly.
This last step must be done, which is why the motherboard should be out of the case to do the job. Or you need a case with a opening that lets you see the pins.
It is possible to mount the cooler with the motherboard mounted in the case, but you can then never be certain that the push pins are inserted properly
unless you can verify that the pins are through the motherboard and locked.

If you should need to remove the cooler, turn the pins counter clockwise to unlock them.
You will need to clean off the old paste and reapply new if you ever take the cooler off.
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Lastly, do not worry too much.
Your processor will slow down or even shut off if it detects a dangerous temperature.
That is around 100c.