I have tried like everything to get pass the 'bios is updating screen' to no avail.
I tried using the usb flashed fat32 with bios, the dvd drive with the cd, breadboard the entire system and every time it was the same bios is updating screen.
Im practically sure it's the Asus Live update that caused this because I'd never initiate bios update from windows.
What's even weirder is that during post I can't enter the bios menu by pressing DEL/F2 key when this screen appears.
At first I thought it was my RAM modules that were causing this.. Corsair didn't even ask questions and shipped me another module after they received the returned RAM.
A bit disappointed with Asus for not providing this kind of support.
It's okay. I myself was pretty confused locating the bios chip and not labeling didn't help at all. Thanks for the help though