RememberThe5th :
Thermal pad? Not Thermal paste?
There are these graphite thermal pads out right now that do offer similar performance to a thermal paste, I'm guessing the OP has one of those.
75 under load isn't a bad temp for Coffee Lake, especially with how aggressive TurboBoost is, basically throwing TDP out the window, and motherboards being overly aggressive on setting stock voltages. You could try reseating the cooler with the paste it came with, but I don't think it will get much cooler. If you want to get temps down you may have to see if you an undervolt the CPU, or get drastic and do a delid. I wouldn't bother though, 75 celsius is perfectly safe for long term usage, you're still 25 degrees below the throttling point.