Tdw is the electrical wattage used to run an average set of apps and then averaged out. Most times it is close (within 5-10°) of actual heat output at that time, so TDP is associated with temp generally. But hard usage with multiple cores will leave electrical TDP far behind and OC changes that even more. Not uncommon to see 200w+ heat outputs or more. The 9700k is well capable at max stress outputs of 250w+.
This means usage of the largest aircoolers, at minimum a good 240mm liquid cooler, preferably a good 280mm liquid cooler or even full custom loop.
OC with these new cpus is most definitely a hobby, and any such hobby is going to cost you, somehow, usually in upgraded componentry.
Only air coolers I can think of are scythe Fuma Rev.b and Noctua NH-C14S (run dual fan) at less than 158mm.
You can mix air/liquid cooling, only a full custom loop generally combines cpu and gpu, most liquid AIO's do not, they stand alone with just the cpu.