i7 8700k Best Buy questions

The title says it all. I recently purchased this processor https://www.bestbuy.com/site/intel-core-i7-8700k-coffee-lake-six-core-3-7-ghz-desktop-processor/6162997.p?skuId=6162997

Does Best Buy rebrand all merchandise or is it okay? I made them price match Micro Center. They lowered it to 349.99
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  1. What rebrand are you referring to?

    There is a discrepancy in the pictures of the packaging they use; one an i7 CPU, the other an unlocked i7 CPU.

    The technical data suggests it is the i7-8700k.
  2. Yes it is a K series. All I just wanted to know if Best Buy rebrand processors. I was told they don't but they do on video cards. It isn't a big deal.
  3. Im going to have to agree here, it looks identical to a retail i7 (because it is), so why would you be concerned about bestbuy rebranding?
  4. They dont rebrand gpu’s either.
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