Might want to consider dropping the price a bit -- since Newegg has the same card for $94.99 +$3.99 shipping after a $20 MIR.
Also did you register for the lifetime warranty within 30 days of purchase and do you have the registration info. so that it will transfer to the new owner and if not how much of the 2 year warranty period is remaining (or are you an authorized reseller so the buyer would qualify to register the card for the first time warranty ?)
You make a good point. I would like to point out however that I have no rebate forms to fill out and there is no 6-8 weeks to wait to possibly get your money back (rebates are not a sure thing). Also, like my posting lists - my shipping is far faster than the $4 shipping newegg or TigerDirect list. In fact to get priority shipping the cost of shipping goes up to 14 or 15 bucks.