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Report: Apple Looking to AMD for Future Chips

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  • Next Generation
  • Apple
  • AMD
Last response: in News comments
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April 16, 2010 11:15:00 PM

Just keep in mind that as a huge personal computer maker (yes, PC), Apple has access to CPU roadmaps and engineering samples that we do not. Maybe AMD has some kick ass CPU/GPU fusion combo down the line.

Besides that, The new 13" MBP may be a leading indicator that Apple is showing that they are willing to use a slower C2D cpu in order to get a better integrated graphics solution than is possible from Intel. This is obviously a market segment that AMD should be able to address -- combine a mediocre x86 cpu with a very capable ATI integrated gpu.

Oh, and Mac Mini. Nuff said.


Anyways, I look forward to AMD vanilla kernals :-P
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April 16, 2010 11:18:40 PM

Intel should just merge with nvidia to pwn sum amd nubs
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April 16, 2010 11:24:20 PM

razercultmember1Intel should just merge with nvidia to pwn sum amd nubs


No.

That is all.
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April 16, 2010 11:29:21 PM

Looks like Apple is having an affair with AMD. I dont think Intel will like that very much.
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April 16, 2010 11:33:30 PM

.......... Hey there is a worm in my apple, chunks it into the circular filing cabinet and gets a tastier one......

Crunch..... hmmm nothing like a fresh one.
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April 16, 2010 11:40:12 PM

crazy to imagine the boost in media attention this will bring, not so much for Apple, but AMD. AMD's biggest problem has always been public recognition and advertising. Just by making this move the shear amount of free press Apple commands and the public image and recognition AMD would receive could be bigger than any product triumph or settlement AMD could ever garnish from Intel.
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April 16, 2010 11:52:00 PM

so apparently apple is tired of paying 200-300 bucks per cpu... and since no one is buying their macbooks anymore except the diehard mac fans maybe a cheaper cpu will allow apple to drop their prices to below 1100 bucks.
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April 17, 2010 12:05:26 AM

What better way to have sub-par performance while gouging customers for more money. With AMD they can have processors that performs worse than Core 2 or Nahalem and have a lower build cost while they keep the price the same. As a business tactic it makes sense. The majority of their target won't notice the difference as long as it looks pretty.

I like AMD for certain tasks, but if I'm spending that kind of cash I want Intel... or Power 7. :) 
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April 17, 2010 12:12:52 AM

Why would anyone want to use NVIDIA chipsets anyway? They're notoriously bad and buggy. Apple would want to use one, why?

This doesn't make sense. Intel makes much better processors, especially for notebooks. Maybe Apple is looking for ATI graphics cards. That makes a lot more sense than using AMD processors. Their GPUs are very well received and generally considered superior, their processors are not. Apple isn't a low-end brand. They'll stick with Intel processors until AMD has something more competitive.
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April 17, 2010 12:21:38 AM

Wow, this is great for AMD. They'll need all the help they can get for the CPU section, even though the GPU section is pulling them through.
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April 17, 2010 12:30:00 AM

It surely would do well for shareholders if AMD gets a contract with Apple
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Anonymous
April 17, 2010 12:36:33 AM

Last time Apple looked to Intel when AMD had the lead, and everybody asked "why?". I bet Apple knows something we don't, like the possibility that AMD Fusion CPUs will be a complete game-changer. Since the stream-processors are connected directly to the cores, instead of through hypertransport, it's possible that the cores can schedule work on them without any intervention from the programmer(like L3 cache that actually does work). This could mean that AMD would have a vast performance lead.

Report that AMD has already sent Fusion CPUs to partners(possibly Apple):

http://www.xbitlabs.com/news/cpu/display/20100415232058...
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April 17, 2010 12:43:48 AM

tipooNo. That is all.


agreed
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April 17, 2010 12:54:49 AM

cheaper cpu's means more profit for apple... not surprised.
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April 17, 2010 12:58:24 AM

I'm not a fan of apple min you but go AMD
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April 17, 2010 1:02:16 AM

I think they would be wise to make the switch to AMD, after all they offer the complete solution CPU/GPU. I say let Intel and Nvidia fight it out in court over the chipset crap, Apple has computers to sell, and just wait until Bulldozer arrives!!!!! Apple/AMD looks good to me

"The Future is Fusion"
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April 17, 2010 1:08:45 AM

So, Apple is going to buy cheaper CPUs? I'm sure it's not to increase the profit margin.

But, it will be good for AMD, presuming Apple actually actually acknowledges the switch.
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April 17, 2010 1:20:39 AM

They were really after nvidia integrated graphics. The fastest kind of integrated graphics that were available with intel stuff. They just had to get nvidia chipsets with it. AMD chipsets and integrated graphics are excellent and that could easily be what they're really after.

Especially after that macbook relaunch where the smallest one was a C2D simply because that way they didn't have to have a discrete graphics card in it.
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April 17, 2010 1:59:51 AM

Hackintosh on a PC with an AMD CPU?? YES PLEASE!! :D 
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April 17, 2010 2:02:03 AM

razercultmember1Intel should just merge with nvidia to pwn sum amd nubs


They can't. Nvidia is NOT an American company, intel simply would not be allowed to buy them due to the many licensing issues that would crop up.
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April 17, 2010 2:11:25 AM

It will be cheaper for them and hopefully cheaper for us. Plus AMD deserves some more market share especially with how stupid Intel has been lately.
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April 17, 2010 2:32:58 AM

"It will be cheaper for them and hopefully cheaper for us" This is Apple we're talking about. The company needs profit @_@ Apple tax for all even with AMD processors.
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April 17, 2010 3:36:53 AM

nicodemus_mmWhat better way to have sub-par performance while gouging customers for more money. With AMD they can have processors that performs worse than Core 2 or Nahalem and have a lower build cost while they keep the price the same. As a business tactic it makes sense. The majority of their target won't notice the difference as long as it looks pretty.I like AMD for certain tasks, but if I'm spending that kind of cash I want Intel... or Power 7.



Buy a Phenom II X6 and then come back.
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April 17, 2010 3:53:04 AM

... would be nice... AMD is a platform company...
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1
April 17, 2010 3:55:24 AM

Ahh.. Apple finally making the right choice :D  I hope they don't fk up by overpricing their AMD products though! (just read title only.. doin hw so yeah don't know context of article T.T)
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April 17, 2010 4:43:13 AM

I guess its time to buy AMD stock
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5
April 17, 2010 5:25:32 AM

Good News ,
Apple + AMD + ATI , 3A sounds good ,
just like what i like ASUS + AMD + ATI ;) 
nvidia should make more chipset for AMD plstform too , like the old days of Atlhon64 ,
intel just skrew them self and hit the wall :p 
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April 17, 2010 5:37:12 AM

cruiseoverideI guess its time to buy AMD stock

Maybe. Screw buying a RRSP, even if it is tax deductible... no wait, still going for the RRSP.

I'm very interested in the fusion platform though. If AMD can make 35W 6 core server chips, why can't they finally make a damned decent mobile chip? Something they neglect far too much.
I would love a 2.5GHz quad core AMD laptop with a 5770m integrated directly beside the CPU.
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April 17, 2010 5:47:34 AM

Maybe this will lower there prices. Then again it will most likely stay at the same price and just raise their profit margins.
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April 17, 2010 6:07:56 AM

It could be huge for AMD, I hope they do. Just think a 6 core Phenom 2, in a mac with a 5800+ gpu for $1000! Theyd sell out!
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April 17, 2010 6:16:23 AM

"Mac Fusion Pro", sounds good :D 
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April 17, 2010 6:57:11 AM

I would love nothing more than to see AMD steal the Show...........

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April 17, 2010 7:18:44 AM

Apple could also be looking into giving some love to ATI which as you know is owned by AMD. Would be nice to see a decent 5000 series board offered in an Apple.
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April 17, 2010 8:02:00 AM

tacoslaveMaybe this will lower there prices. Then again it will most likely stay at the same price and just raise their profit margins.


That was my point as well, though it seems people have more faith in Apple than I do. Maybe if they didn't have a history of such overpriced/underperforming products...
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April 17, 2010 9:27:16 AM

zybchThey can't. Nvidia is NOT an American company, intel simply would not be allowed to buy them due to the many licensing issues that would crop up.


Looks like someone needs to read up on Nvidia.
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April 17, 2010 10:28:29 AM

I so support this and hope it happens. With intel unwilling to allow nvidia to make intel chipsets for any corei series, apple is forced to do tricks to get acceptable gpu's in their systems (as seen by the latest macbook updates) amd should look pretty inviting about now..simpler issues to handle since amd's integrated gpu's actually have modern features and no need for video card switching tricks unless desired for higher power (like the last macbook 17 inch with nvidia integrated/dedicated..even if it worked poorly in osx)
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April 17, 2010 12:49:58 PM

I think Fusion will be the next best thing.
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April 17, 2010 4:28:59 PM

not an apple fan (solely because of mp4 file format) but i would love to see AMD & ATI drop knock Intel out of a section of the market.
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April 17, 2010 5:34:11 PM

time to buy AMD shares especially when they are dirt cheap... Been waiting for AMD to rise from ASHES


wait, i think Iceland's volcano has something to do with it
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Anonymous
April 17, 2010 5:56:33 PM

While the integer performance of AMD's Fusion chips remains to be seen it's quite likely the integrated graphics will be superior to Intel offerings, which in turn would offer better profit margins for Apple as they would not require a discrete GPU.

Last I checked the rumor were that the top end chip would include a GPU with 480 SPs, which would put it at a performance level above the current Radeon 5670 which uses 400 SPs.

It's still not available but that's significant clout for integrated graphics. Even better, AMD is dedicated to making CrossFireX work with the integrated GPU and a discrete one which is functionality Intel can't offer since they're not in the market of discrete GPUs.

I'd be as surprised as anyone if Apple really does switch to AMD but there are good reasons to support that argument, if you know where to look and Fusion ends up being all we hope it will.
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April 17, 2010 7:18:46 PM

At the low end AMD could give a solid CPU/GPU/chipset combination, maybe even a custom job which would be something Apple would like. You know, make it a bit more difficult to compare internals side by side.

For now, nvidia chipset with integrated GPU works just fine for the macbook and mini. But core2duo won't be enough after a while. And as Intel still can't cut it in the GPU front, and discrete graphics are undesireable from the size/heat/costs viewpoint, it's natural to look for alternatives.

If Intel were to give chipset licence to nVidia, Apple wouldn't be going this direction, so maybe it's just Apple adding pressure. But with HP and the likes already using AMD for similar reasons, it's unlikely to cause Intel to cave in.

Mid-range, iMacs and such, AMD would have good enough processors right now. And as for a complete package, nVidia really isn't pushing small, cheap, low-wattage GPU's nowadays is it. So if the future GPU's are from AMD, why not grab the whole CPU+GPU+chipset package?

High end, I doubt it. But maybe there's something in the not so public roadmaps we don't know about yet.
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Anonymous
April 17, 2010 7:53:26 PM

"If Intel were to give chipset licence to nVidia, Apple wouldn't be going this direction, so maybe it's just Apple adding pressure."

I don't think so, NVIDIA gaining a chipset license at this point would be mostly academic. Apple would still be paying for Intel's integrated graphics, those aren't going away.

This means that any NVIDIA chipset for Intel processors would still be pretty much discrete graphics, as there's no point in doubling functionality.

With AMD chips Apple could get decent performance from the integrated GPU and possibly work out a solution where adding a low/mid-range discrete GPU, as they're apt to do, would allow for running both the integrated and discrete for better performance.

Even if NVIDIA won back their licensing rights they couldn't offer such a package.
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April 17, 2010 9:09:42 PM

Competition Spawns development.

Intel For Life

Apple, Go fall Of a tree
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a b À AMD
April 17, 2010 9:40:29 PM

tacoslaveMaybe this will lower there prices. Then again it will most likely stay at the same price and just raise their profit margins.

+9999
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April 17, 2010 9:41:19 PM

As much as I despise crApple, this would be nothing but positive for AMD. Intel needs a financial kick in the ass.
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April 17, 2010 9:51:39 PM

MOve along here, nothing to see, posturing by Apple to keep Intel in check. Dell did this for years.
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April 17, 2010 10:51:05 PM

I really dislike apple, I have nothing against intel though. They make great cpu's people whine about them being overpriced so where amd's when they were top of the food chain it's the way it works. With that said I would still like to see amd get this. As it might get amd back on par with intel. And since I like both amd and intel more competition between the two would greatly benefit me.
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April 17, 2010 11:08:14 PM

The move toward AMD makes sense. The performance difference between Intel and AMD CPUs would be of little consequence to the majority of Apple's customers. After all, they do not spend their time running benchmarks for bragging rights.

I have been using computers for 30 years now, and AMD CPUs since their inception. With a couple of Cyrix CPUs and only an occasional Intel CPU thrown in here and there, I don't think I have missed much. Besides, all the money I have saved using AMD over the years has come in handy elsewhere.
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Anonymous
April 18, 2010 1:54:32 AM

This may not have anything to do with an AMD based product line. Didn't AMD lose a fab facility not long ago? And didn't Apple buy one?
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