Usually when we hear people say ATA we assume they mean parallel ATA, or PATA. PATA is the same thing as IDE. You probably meant Serial ATA.
Serial ATA has a higher transfer rate than the fastest ATA drives (133 vs. 150 mb/s), but currently there are not hard drives that are fast enough to utilize this bandwidth.
Serial ATA cards will have the same performance of integrated controllers. These days Serial ATA is being built into the south bridge of most chipsets, so it seems like it is taking over. One advantage is that you can get 10k RPM drives in serial ATA and IDE/ATA drives top out at 7200. Currently, I see no reason to buy Serial ATA because all you get is less channels and more expensive hardware.
Doing a little research on this site will take you into much greater detail about Serial ATA and what it can do for you. Oh, and I recommend MSI motherboards.
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