Right, but you have to remember how limitted the function of computer sound devices is. The basic codecs output an analog signal from a digital one. The digital signal is either produced by the CPU (with high overhead and low quality) or a DSP (with low overhead and high quality). The DSP is expensive to develope and cheap to produce, so that producing and selling them in large quanities make them very inexpensive. This is the best indication of how badly Creative, a large scale producer, is ripping people off.
You see, you're not looking at a home stereo. Your not looking at a head unit with AM/FM radio and amplifier. You're looking at basically an unamplified head component for a high end stereo, MINUS the tuner, digital display, switches, and half the hardware needed to handle the sound!
You could build an outstanding home stereo with a $200 head unit, $350 amplifier, $200 CD component, etc. The speakers would be the most expensive part. Quadrupling the price of those components would yield improvements too small for most users to decipher, often less than 1%.
And the high end Creative cards can't even compete with that $200 head unit, not to mention the fact that around $150 of the hardware from that head unit is not needed.
I'm guessing that at the scale Creative does things, the Audigy 2 should cost around $20, the Audigy 2 platinum around $40, to produce.
Look at how little goes into their Live Drive 2! You realize that little card with a plastic faceplate cost over $100 to replace? And has fewer parts than a $30 cheap video card?
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