First off, what are your system specs (CPU, motherboard, memory amount and type, graphic cards plus amount of memory, sound card, etc) as well as operating system (Windows XP, Vista, Windows 7, 32 or 64-bit)?
You can also check the Windows application logs. You can get to them by going to the Event Viewer. Go to Control Panel, select Administrative Tools and then Event Viewer. Look through the application logs and search around the date and time the crash happened to see what it says.
If you can't find something there, then look under the System errors node as well to see if any errors occurred during the date and time you tried to play the game.
I can't even begin to guess what your problem is, but to me, it sounds like either a driver issue or else, your machine is not powerful enough to run the game (video card might be below minimum specs, etc). But until you post your machine specs and look into the error log, we can't do much to help you as you've haven't given enough info. Just stating "it won't work and says something about not being able to run" isn't enough. Exactly, what is the exact message saying?