I have already posted about this in the CPU and Cooling forums, and also the MBM forums. It seems Asus has changed the way they monitor temperatures, but no actual temp increase has taken place.
Temps w/1004A : 40oC Idle, 45oC Loaded
Temps w/1005 : 50oC Idle 55oC Loaded
Mine rose 10oC.
:tongue: Have you ever tried cooking an egg on your HSF? Tasty. :tongue: