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AMD/ATI Ships 25 Millionth DirectX 11 GPU

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October 17, 2010 6:53:24 AM

New products? Oh I wish it'll be the 6000 series
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26
October 17, 2010 6:55:22 AM

So their Net profit on each unit is only $1?
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-20
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October 17, 2010 6:55:43 AM

Argh, I mean 10c
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-20
October 17, 2010 7:16:13 AM

Cruise, 25 Million in the last YEAR.
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-15
October 17, 2010 7:17:51 AM

Hurry up with releasing the new video cards AMD!!!!! I just want to upgrade already!!!!!!!!
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21
October 17, 2010 7:42:40 AM

Better products don't seem to help much in defeating nvidia's brand.
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-13
October 17, 2010 7:43:57 AM

Can people who double post instead of using the simple edit feature be perma-banned?
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-21
October 17, 2010 8:04:20 AM

CRUD! iv'e already spent several thousand on graphics cards this year.. i just knew i should have waited.. i waited for fermi and now i wish i hadn't.
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4
a b À AMD
October 17, 2010 8:43:03 AM

you will be waiting for ever if you dont get something. Im sure your thousands of dollars of graphics cards will play games just fine. Whats your problem?
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11
October 17, 2010 9:21:16 AM

I would have guessed far less... 25 million discrete 5xxx, workstation, and mobile Dx11? is that even possible? I would have assumed that maybe ATI + nVidia together, YTD, might approach that. I'm intrigued... I want more details. That would be like every resident of California purchasing one ATI gpu product in the past 12 months. Factoring in the continued availability of DX10.1 and DX9 units results in a veritable f*ck-ton of gpus. Especially since there are no DX11 chips intergrated into motherboards.
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-4
October 17, 2010 10:21:24 AM

I'm amazed at how amd and nvidia can still sell their cards one year after release without lowering their prizes. To me at least half the value is gone when the card is one year old. I guess the world is full of suckers.
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18
October 17, 2010 10:29:02 AM

6770 aka 6870 aka barts xt i will buy 2
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-8
October 17, 2010 12:02:22 PM

If developers continue concentrate on console gaming, and less on PC, I'm afraid I'm going to stop upgrading. We need more PC games that utilize the FULL power of modern PC!, fully optimized...
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26
October 17, 2010 12:51:53 PM

Remains to be seen 2011 when AMD will have Bulldozer/llano/Radeon 6xxx series ... it should be a good year financially for AMD with even better results into 2012, i even think they will get a raise in stock market too in the upcoming years.
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5
October 17, 2010 12:59:53 PM

I wonder if GPU's that we are hearing about in development are pci 3.0 if at all. i like to also see all the cpu core and whatever possible hardware i throw at software to use it also. I just think they wont do it as the time spent making amazing games or the risk for being innovative is costly. I still think we need a lot better developing tools to balance things out. I would think APU will even be more complicated to take full advantage of just going to hope for the best, cheers to the future.
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-2
October 17, 2010 1:08:33 PM

dreamer77ddI wonder if GPU's that we are hearing about in development are pci 3.0 if at all. i like to also see all the cpu core and whatever possible hardware i throw at software to use it also. I just think they wont do it as the time spent making amazing games or the risk for being innovative is costly. I still think we need a lot better developing tools to balance things out. I would think APU will even be more complicated to take full advantage of just going to hope for the best, cheers to the future.



I was reading rumors that AMD's Radeon 7xxx series are suppose to support PCI 3.0. If that's the case I'm just going to hold off buying new gpu until my next build in a year or two from now.
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5
October 17, 2010 1:14:04 PM

New products or a re branded product? Yeah, they are rebranding now. They mocked Nvidia for it in the past, but now they...
The new 28nm process better be good, or I will buy nvidia next.
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-8
October 17, 2010 1:22:32 PM

year or 2 Well i believe all be doing the same. AMD APU and Intel new platforms will be on the market. I love to see the benchmarks and the bugs all worked out if their is any. hmm the future hmmm the future so expensive lol
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-1
October 17, 2010 2:46:19 PM

Great to hear AMD doing this much!!
So sad that ATI brand is going off..
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4
October 17, 2010 2:49:35 PM

Still waiting on the AMD 6000 series GPU's on Tuesday. AMD has a cooler, quieter, less expensive and generally better product out right now. Performance wise they are great. Nvidia does not have a competitor to the 5970. They are a year behind and just filling in their gaps. AMD coming out with their next gen cards on Tuesday. Give 2 weeks for vendors to stock up and prices to stabilize.
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2
October 17, 2010 2:59:12 PM

cruiseoverideArgh, I mean 10c

There is no net profit. AMD took a loss.
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0
October 17, 2010 3:08:29 PM

dreamer77ddI wonder if GPU's that we are hearing about in development are pci 3.0 if at all. i like to also see all the cpu core and whatever possible hardware i throw at software to use it also. I just think they wont do it as the time spent making amazing games or the risk for being innovative is costly. I still think we need a lot better developing tools to balance things out. I would think APU will even be more complicated to take full advantage of just going to hope for the best, cheers to the future.
PCI Express 3.0 probably won't be a big deal because the performance gain going from x8 to x16 was pretty minor. It would definitely help with the data bursts but the maintained speed will probably be the same.
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2
October 17, 2010 3:41:15 PM

And in other news starving children in africa are wondering where all the love went :) 
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4
October 17, 2010 4:11:25 PM

I love the price/performance of these cards
I'm hoping to buy the 5870 successor sometime next year maybe after a refresh of the lineup
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-1
October 17, 2010 4:36:12 PM

I would love to know in what percentages they sold the 5300, 5500, 5700 and so on
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4
October 17, 2010 5:19:09 PM

Wonder why Charlie isn't writing a article on these financial results.
The blogger who whines about Nvidia endlessly. How does his rantings that ATI could lower their prices and compete/destroy Nvidia, make sense when even without competition for dx11 cards for months, ATI raising msrp's, they still not make money ?
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0
Anonymous
October 17, 2010 5:24:48 PM

How can they continuously be talking about LOSS when they have a $1m income?
Fakers!
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-3
October 17, 2010 6:14:54 PM

I surely hope Valve is working on Half-Life: Episode 3 and Portal 2 using both the current (and continuously improved) DX9c engine and a brand new DX11 engine.

DX11 is over a year old now, and Dirt2, which came out almost immediately after DX11 already incorporated a few DX11 features. Sure, not enough features, but it's been a year now, and after that initial experimentation time it is time to gradually move on to DX11.

On the consumer software side, most people are ready or will be in the coming months - Windows Vista began shipping in early 2007, so by the beginning of next year it will be 4 years since, and Vista also supports DX11.

On the hardware side it's a bit more complicated; there are many more cards that support DX10 right now, but given that DX11 is easier and, well, it's here, there is no sense in going for that anymore, especially as ATI is already coming out with a second generation DX11 hardware. Nvidia will also probably respond with something in the next few months, so it's really time to push the quality where we, PC users, deserve it to be.

And if there is one company capable of defying the console system, it's Valve. They have a history of making a great, scalable engine, and they were the first, in 2003/2004 to release DX9 in all it's glory with Half-Life 2, when there was still only one generation of DX9 cards (in 2003; two generations in 2004).

It's about time to start moving away from console-like graphics; we're the Formula 1 of games, we can't be pushed back anymore!

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7
October 17, 2010 7:17:12 PM

Newer versions of DirectX seems to have little impact on what the games will be released as. DX10 was truly a failure and through out its entire life was crowded over by DX9 games. DX11 has been out for sometime now and only a few games have even taken advantage of it and still more DX9 only capable games are being released.

At this rate what would be the point of pushing any new GPU's out?
I can't even think of five large titles coming up that will be DX11.
If developers actually started treating PC's like PC's we should now be light years ahead of the current consoles.
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3
October 17, 2010 7:30:22 PM

dreamer77ddI wonder if GPU's that we are hearing about in development are pci 3.0 if at all.


PCIE 2.1 I believe. You can't really blame them there, no motherboard supports it (first will be I believe the X68 chipset, H67/P67/8xx are 2.1). Besides, even paired GTX 480s or 5870s take something like ~5% hit at x8/x8, it's not like we're hurting for PCIE bandwidth here.
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3
October 17, 2010 9:17:37 PM

peoples, do your math right 25,000,000 x (est.)$100 = 2,500,000,000. that's right est $2.5 billion if the average was $100 between the high end and low end. -$34 million for 2010 operating costs.
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0
October 17, 2010 9:20:38 PM

NuclearShadowNewer versions of DirectX seems to have little impact on what the games will be released as. DX10 was truly a failure and through out its entire life was crowded over by DX9 games. DX11 has been out for sometime now and only a few games have even taken advantage of it and still more DX9 only capable games are being released.At this rate what would be the point of pushing any new GPU's out?I can't even think of five large titles coming up that will be DX11.If developers actually started treating PC's like PC's we should now be light years ahead of the current consoles.

And there-in lies the problem. Majority of people sticking with XP tells the companies that they're happy with those graphic resolutions and restrictions. Windows Vista was next gen with dx10 and people basically said "naw, I can do without it" so, that hurt the enthusiast community with the "flock"(so to speak) saying avg is fine. Gamers need to really start voicing their opinion if they want graphics to improve, starting with upgrading or the companies won't. Why spend the money developing if we won't spend the money on the products that force them to stay competitive?
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3
October 17, 2010 9:51:36 PM

Sweet, it's great that there are more people supporting AMD. I can't wait for next gen cards to get real cheap.
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2
October 17, 2010 9:55:39 PM

Well, at least it means they are investing/paying off debts, as they certainly are making money on the GPUs.
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0
October 17, 2010 11:21:14 PM

I do not feel they should kill off the ATI brand

IT is just a bad IDEA to kill off a brand that is this well known
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0
October 18, 2010 2:37:41 AM

I will surely buy one.
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-3
October 18, 2010 7:22:51 AM

That's good news, as long as the competition is healthy and AMDs around, it's always good news for the consumer....
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0
October 18, 2010 11:58:08 AM

Oh damn, the new product unveiling is this week? Must keep a close eye on this.
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-2
October 18, 2010 1:57:37 PM

iamtheking123And in other news starving children in africa are wondering where all the love went

Their Governments siphoned all the love away into private bank accounts, before sending the local militia round to hack limbs off all the children.
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1
October 18, 2010 4:59:17 PM

Another reason why they should not have killed the ATI brand and have better get a really good AMD cpu out to counter the i7/Sandy Bridge when the time comes. AMD really needs to get back in the game and I know they can do it.
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0
October 18, 2010 5:42:26 PM

And here I am running an ancient 4850. I'm surprised that the number is that high considering that the prices of the 5xxx series weren't competitive with the 4xxx series for the first bunch of months.
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0
October 18, 2010 7:16:00 PM

This is cute Y-all but how many of those has actually reached the end user or has been installed in a pc ?
3milj. maybe and 21 milj. still laying around in some retail store warehouse waiting to be sold.

How many of those are actually in a win7 pc main OS or 2ndry OS where XP is 1st OS ?
How many of those will actually run in DX10 or DX11 mode ?

Apparently with 90% of pc users still on old hardware or using XP the DX11 feature is well a useless selling point like a car with a pink dress cute but useless.

PS> will the re-branded old AMD junk now actually support DX11 or is the firmware update there to copy and update the old "re-branded" to new model numbers and include DX11 ?
If so why should anyone buy a new card instead of flash their old card to a new name + DX11 capable ?

So not actual sales only proxy stop over / warehoused until end user will buy it once AMD comes to their naming / Costing senses.

With this stupid naming and re branding fiasco the confusion will hit ATI where it hurts no sales or stupid people buy the same cards as they already have or only extreme video card model sales resulting in a shortage of high end video cards as "AMD usual" ?
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0
October 18, 2010 7:25:56 PM

soldier376970 XT FTW. Nice upgrade from my 5870 for my 2560 x 1600 monster display!


Isn't that the same card with a new number ?
Ati 5870 = AMD 6970 ?
Ati 5970 = AMD 6990 ?

This stupid new naming from AMD.
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-2
October 18, 2010 7:40:41 PM

Dunno if it is. I'm still interested in seeing what the true power of their 6xxx series will be. Chances are it could just be renaming, yeah. Nvidia did the same thing sort of with cards already made such as the GTX280 to GTX285. About $100+ more for a slightly increased clock and mem. speed and maybe a few unlocked properties.
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0
October 18, 2010 8:39:43 PM

WarraWarraIsn't that the same card with a new number ?Ati 5870 = AMD 6970 ?Ati 5970 = AMD 6990 ?This stupid new naming from AMD.

From what I've read (which is entirely speculation), only a few midrange cards will be rebranded, the rest of them are going to be new.
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-1
October 18, 2010 10:27:02 PM

new products... oh great just when i was about to crossfire a 5850, we get a new 6xxx series! The world of technology!
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-1
October 18, 2010 11:35:39 PM

When Redbox hit their 1 Billionth rental they gave away free rentals for a month. Is AMD/ATI going to do something similar for this event?

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-1
!