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EA: PC Could Become the Leading Platform

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March 9, 2011 9:36:12 PM

Obviously EA doesn't plan to pass the savings of game downloads to the customer. Steam charges the same retail prices on new blockbuster titles at $59.99.
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March 9, 2011 9:41:15 PM

I bet if schools taught kids how to build and troubleshoot computers instead of how to use MS Office you would see a shift in the market. Specially considering the price of a console versus what kind of computer you could build yourself with that same amount there is no comparison.
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March 9, 2011 9:42:19 PM

It will be nice to see companies putting some more focus on pc gaming. Unfortunately, it seems that the majority of today's youth don't know anything about pc gaming. I was talking with my friend's brother and told him that I played games on the computer. He asked why and said that computer graphics suck. I'm sure I would get a similar response from many other teenagers. The average person doesn't know what's in their computer nor do they care. Most people aren't willing to upgrade computer components. They want to be able to buy a game and play it instantly.
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March 9, 2011 9:45:24 PM

THANK YOU!!

Someone is finally realizing that consoles are a dead end platform. Especially the current generation, being so old.
It probably comes down to their programmers are bored writing the same stuff over and over again, and want to explore the new technologies available on the PC, eg DX11.

This bodes well for Battlefield 3 :D  If only Activision weren't so narrow minded.. *cough*cod*cough*
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March 9, 2011 9:47:57 PM

dgriffsIt will be nice to see companies putting some more focus on pc gaming. Unfortunately, it seems that the majority of today's youth don't know anything about pc gaming. I was talking with my friend's brother and told him that I played games on the computer. He asked why and said that computer graphics suck. I'm sure I would get a similar response from many other teenagers. The average person doesn't know what's in their computer nor do they care. Most people aren't willing to upgrade computer components. They want to be able to buy a game and play it instantly.

Agreed, I did a subject in 10th grade where we actually learnt all about researching components for a custom built PC, then ordered them and built the PCs ourselves. We need more of this.

If you can build a PC, you sure as hell can work out Office lol..
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Anonymous
March 9, 2011 9:55:32 PM

i'm tired of games being made for consoles first, then PC. it should be the other way around. make it for the better technology, THEN shape it for the consoles... also, dragon age 2 doesn't support controllers. booo!!!
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March 9, 2011 10:01:56 PM

While this is certainly welcome, I hope that EA will cooperate with Steam for distribution. It makes it a lot simpler and better for us.
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March 9, 2011 10:06:33 PM

Very glad to hear this news! I wonder how much console piracy played a part in their decision. Few years ago, all the console fanbois were bashing PC's game decline because of piracy. Looks like things are heading back to an even field.

I'm sure as hell glad BF3 is using the PC as a lead platform xD
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March 9, 2011 10:20:24 PM

Anyone saying PC graphics quality is inferior to that of gaming consoles must be living inside a nutshell... :lol: 
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March 9, 2011 10:45:49 PM

aznguy0028Very glad to hear this news! I wonder how much console piracy played a part in their decision. Few years ago, all the console fanbois were bashing PC's game decline because of piracy. Looks like things are heading back to an even field. I'm sure as hell glad BF3 is using the PC as a lead platform xD

Yes, the part I like best about Valve is that they don't use any additional 3rd Party DRM beyond their Steam client. I hope EA learns to stop incorporating SecuROM and whats-its into it's products. I still have yet to play an EA title...
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March 9, 2011 10:54:14 PM

slothy89Agreed, I did a subject in 10th grade where we actually learnt all about researching components for a custom built PC, then ordered them and built the PCs ourselves. We need more of this.If you can build a PC, you sure as hell can work out Office lol..


i got yelled at one day. the teacher was out, a common thing in out class. i wanted to get that crap out of the way, because programming was far more interesting to me, so i spent 30+ minutes building the pc, this was a highschool class, the pc's were free, but replacements for what was already in the class. the teacher pops in for 5 minutes at the end of class, sees the computer reformatting, and got mad... you know what its like being suspended for actually knowing how to do things... it wasn't my first time being in trouble for knowing more than my teachers, in middle school i was doing html, the teacher was teaching the rest of the class how to use a wysiwyg editter, i was in notepad doing html. 5 minutes latter, she comes by me... mad, and tried to delete what i did, but i saved before hand, and imported the code to the wysiwyg program, and was done. hello middle school office, im here for the day on an in school suspension for not being stupid.

i was really the only kid in school, who was smart, that teachers dreaded teaching, because i would eventually know more than them, or do better than them (art or shop classes) if i took an interest in what they were teaching.
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March 9, 2011 10:56:59 PM

-_- I don't trust EA. Nope. Even so the free to play model has it's merits and considering how many PCs there are, as well as the superior hardware and fact that people are going to buy that insane 6990, EA finally sees that ignoring the PC market hurts their bottom line. In the end, all they care about is squeezing out more money for them, so we'll see.
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March 9, 2011 11:11:27 PM

I'm having trouble understanding how the "PC is dead" rumor began. PC was never popular, ever. Just because Call of Duty has recently started getting popular on consoles doesn't mean PC gaming has become less popular.
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March 9, 2011 11:11:30 PM

Yeah, EA, nice. Of *course* your margins are better on the download market. You charge the EXACT SAME PRICE for your games. Whatever happened to the 'packaging and licensing are what make prices so high' argument?

Oh, you mean, that argument was total BS? Nice to know.
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March 9, 2011 11:24:16 PM

theshonen8899PC was never popular, ever.


LOL. What planet are you from?
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March 10, 2011 12:31:51 AM

Iz a lovez pc
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March 10, 2011 1:04:38 AM

I think WebGL is the future of PC and mobile gaming. I don't think we will see a next gen console as was the tradition during the past decade. I also don't think Valve can rest on its laurels with Stream, since the competition will fight back by supporting open standards, and if you have kept up with the Android/iOS saga, you already know who wins in market share.

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March 10, 2011 1:40:06 AM

now is the download era.. your customer is the world. so if you can lower the price by 50-60% of that high pricey $60.. you could attract more people to buy your legit products. piracy will go lower, your revenue will go up. think about it.
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March 10, 2011 1:52:59 AM

PC FTW!
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March 10, 2011 2:33:50 AM

theshonen8899I'm having trouble understanding how the PC was never popular, ever.



WTF? have you heard of D2 LOD? or warcraft? or starcraft? probably the worlds biggest games of their time right along with Counter strike. I love Blizzard and EA my fave two companies right along with Steam for making it possible to load all my games steam or not into their interface and launch them all from there and for greatest games ever for cheap prices even when stores don't sell them anymore :D 
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March 10, 2011 2:46:09 AM

Wow...did EA just grow a brain?

All this performance hardware floating around and the only game to EVER even tap any of it is a 3 year old Crysis. Since then game graphics have not progressed at all and even some have pulled back a bit and the hardware is how many times more powerful now?

The developers need to decide to start progressing forward with the programming and let the consoles catch up...guess there is just too much profit in the console market and what an anchor consoles have been for us PC gamers.
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March 10, 2011 2:50:36 AM

I will believe it when I see it. I can't list the amount of good PC game companies that EA has gobbled up and turned into console first money making machines.

Until then, I will stick with VALVe.
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March 10, 2011 4:01:43 AM

Except as long as EA ships their games (including digital downloads) with SecureROM, they will be missing out on a lot of potential sales. I know many people who won't buy their games based solely on the inclusion of Draconian copy protection.
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March 10, 2011 5:17:34 AM

Although their games have been subpar except for games coming from Bioware I think EA is headed towards the right track. BFBC2 was a good start from DICE and I like the gameplay a lot better compared to COD and I certainly hope Battlefield 3 is a huge improvement over BFBC2.
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March 10, 2011 5:33:08 AM

this is good news...finally some love for the PC....somehow i knew that the good old PC was not dead :) 
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March 10, 2011 6:00:46 AM

Battlefield 3, Diablo 3, Skyrim? I don't really have any upcoming time to bother with EA and their "I'm sorry" shenanigans. As for now, I'll keep doing what I've been doing, CS:S, LFD2, and TDU2.
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March 10, 2011 6:59:24 AM

i'm all for EA focusing on the PC, but not if all they're doing is pumping out sequels for established series. How about some new IP? I loved Mirror's Edge, but that's the only truly exciting original IP I can think of from EA at the moment. I'm just so effing sick of sequels...
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March 10, 2011 8:39:03 AM

If EA wants to bring back PC users... they need to STOP ALL SecuROM which DOES nothing to stop piracy.
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March 10, 2011 10:13:38 AM

"EA also has an obvious interest in free-to-play gaming, pointing to the model's success over in China."

1. Its not free to play as the article states. They use microtransaction so that would suggest to me that you no longer get any free content created by other people. I liked being able to download maps for Unreal, Quake and Doom. Seems like the game will cost more than $60 as you continue to play, but I suppose this new generation will love the idea and never know how nice it was to have your own copy and start your own server and make your own maps.

2. China has strict policy on what can and can't be played or featured in games. The US games in china have things removed and some games are banned completely. I don't think they have high expectations about games as we do here in the US. Lord of The Rings is banned in China and several other games like Doom and quake, etc. I wouldn't boast about some success in china and think the US customer base will swallow the same crap.
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March 10, 2011 11:12:23 AM

Too little, too late. I for one am not buying it. They ignored their PC user for way to long just to overprice a new game.
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March 10, 2011 11:42:14 AM

EA: PC Could Become the Leading Platform For The Bastardized Console Ports
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March 10, 2011 12:54:46 PM

used to be a PC gamer back in the day. It started way back when Doom, rainbow six, and Unreal Tournament. You just get tired of spending more money in order to play newer games. Spent 400 on a video card just to play FarCry, Doom3, HL2. I gave up once Crysis was released. It's consoles for me now.
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Anonymous
March 10, 2011 2:07:43 PM

Where was this renewed enthusiasm for the PC market when EA decided to cancel the PC version of Alan Wake? I'd been waiting for five years for that to come out.
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March 10, 2011 2:12:48 PM

At least EA is not as greedy as Activison...You can go out and buy BFBC2 for $19.99. CoD:BO is still $59.99. Activision is the spawn of Satan when it comes to game costs.

Best Buy BFBC2: http://www.bestbuy.com/site/Battlefield%3A+Bad+Company+...
Best Buy CoD:BO: http://www.bestbuy.com/site/Call+of+Duty%3A+Black+Ops+-...
Target BFBC2: http://www.target.com/Battlefield-Bad-Company-2-Limited...|1287991011&searchSize=30&searchPage=1&searchNodeID=1038576|1287991011&searchBinNameList=subjectbin%2Cprice%2Ctarget_com_primary_color-bin%2Ctarget_com_size-bin%2Ctarget_com_brand-bin&frombrowse=0
Target CoD:BO: http://www.target.com/Call-Duty-Black-Ops-Games/dp/B003...|1287991011&searchSize=30&searchPage=1&searchNodeID=1038576|1287991011&searchBinNameList=subjectbin%2Cprice%2Ctarget_com_primary_color-bin%2Ctarget_com_size-bin%2Ctarget_com_brand-bin&frombrowse=0

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March 10, 2011 2:40:57 PM

HavoCnMeAt least EA is not as greedy as Activison...You can go out and buy BFBC2 for $19.99. CoD:BO is still $59.99. Activision is the spawn of Satan when it comes to game costs.Best Buy BFBC2: http://www.bestbuy.com/site/Battle [...] &lp=3&cp=1Best Buy CoD:BO: http://www.bestbuy.com/site/Call+o [...] &lp=4&cp=1Target BFBC2: http://www.target.com/Battlefield- [...] ombrowse=0Target CoD:BO: http://www.target.com/Call-Duty-Bl [...] ombrowse=0


I wouldnt be so quick to fawn over EA pricing of BFBC2. The reason they aren't trying to fetch 59 dollars for it is they know they wont move many copies. Activision is practically printing money with the CoD series and have no reason to lower their price as they still sell quite well. BFBC2 is a better game but that really doesn't matter. CoD is geared towards the more remedial gamer anymore which greatly outnumber skilled gamers.
As far as EA shifting their focus to PC, I will believe it when I see it. They wasted no time in making the Madden series unavailable to PC gamers to name a notable and will always follow the money.
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March 10, 2011 3:57:28 PM

For some reason,see them focusing more on games like angry birds for PC type games, instead of ground breaking games like crysis or half-life and the like. I dont see much of a leap forward in PC games until the new xbox comes out. All this cross platform support holding PC games back, imhop
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March 10, 2011 4:04:41 PM

man i can't bel;eve there are people on here saying the PC was never popular. they seriously must be like 10 is just hitting puberty PC has always been popular for FPS, RPGS, geez back in computer collage we alwasy had LAN parties going with Quake and half life. games like starkraft the craclk of pc games starcraft i can go on.
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March 10, 2011 4:06:46 PM

PC gamers are so delusional, every time I read these comments I laugh so hard. First of all PC graphics are not that much better than what you get on current consoles, they just aren’t. And whoever said you can build a better pc for the same price as a console is clueless, let me see how beast of a machine you can build for $300, lmao. I game on all platforms and have for the past 20 years, if you don’t see the fun/value in console gaming you are a PC snob. You basically limit yourself to a handful of titles and miss out on over half the games out there. All you do is complain about consoles getting the attention and game prices, it’s the same thing all the time. Anyone who is that big of a fanboy of any gaming system or platform is an idiot in my book and only limits themselves in the end.
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March 10, 2011 4:07:13 PM

sooooo, nhl 12 for pc is not a wish anymore? the last title ea sports released for nhl was 09 and it was a game with a previous game's engine.
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March 10, 2011 4:35:34 PM

First step: Dramtically improve Tiger Woods PGA for all platforms (especially the PC). Develop a course architect program (for the PC) that is included with all versions, that is fully documented so everyone can figure out how to use it. Make it so custom courses can be played on all platforms.
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Anonymous
March 10, 2011 5:13:22 PM

...to the hardcore console gamer.

lol...they almost got me.

oh dear!..
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March 10, 2011 5:13:53 PM

dcoI bet if schools taught kids how to build and troubleshoot computers instead of how to use MS Office you would see a shift in the market. Specially considering the price of a console versus what kind of computer you could build yourself with that same amount there is no comparison.


You can build a much better system for more than the price of a Wii. You cannot build a decent gaming computer for the price of a Wii. Consoles will always be cheaper, but you get what you pay for.

And really, you need a class to learn how to build/maintain PCs? People are ignorant to PCs by choice. It isn't that it's hard to build a PC, it's that console players don't want to put ANY effort in.

BTW for those saying "PC gaming is popular", in terms of SALES, PC gaming isn't popular. Money makes the world go round, so sales are what determines popularity, not the quality of the games. If it's more profitable for a company to put their game out on a console, they probably will. They are in business to gain a profit, not to satisfy you personally.
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March 10, 2011 5:36:33 PM

i have always been pc gamer, and quite recently my disdain for consoles has been reiterated. i play black ops on my pc regularly, and recently i was at a friends house and he insisted on playing black ops on his ps3 and 55" hd tv, so i said sure, why not. about 2 minutes into the game, all i could think about was how bad the graphics were and how horrible the controls were, and the game seemed to be moving in slow motion compared to the fast paced action I've become accustomed to on the pc. i am so glad i don't own a ps3 i told my friend.
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March 10, 2011 6:13:49 PM

xaero1nei have always been pc gamer, and quite recently my disdain for consoles has been reiterated. i play black ops on my pc regularly, and recently i was at a friends house and he insisted on playing black ops on his ps3 and 55" hd tv, so i said sure, why not. about 2 minutes into the game, all i could think about was how bad the graphics were and how horrible the controls were, and the game seemed to be moving in slow motion compared to the fast paced action I've become accustomed to on the pc. i am so glad i don't own a ps3 i told my friend.


Exactly what I was talking about. Total BS, I have played both and they are very comparable, if you think the PS3 graphics are "bad" you are insane.
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March 10, 2011 6:21:30 PM

dco...Specially considering the price of a console versus what kind of computer you could build yourself with that same amount there is no comparison.


Right now, yes, you could get a nicer computer for $300. But when consoles first come out, and being sold at a loss, they do allow a better gaming experience than what some people could afford going the PC route.
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Anonymous
March 10, 2011 6:54:08 PM

Does this mean they will make NCAA footbal for PC again?
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March 10, 2011 7:04:06 PM

its not that they are bad, they're just not as good, :-)
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March 10, 2011 10:15:31 PM

alidan*words*
Haha, yea I know the feeling mate. However, my class we actually got to keep the PCs, as they were our very own. altho our parents had to pay for them, but meh. I'm still using some of that PC now.. (6 years later) Although.. that's only the HDD, DVD and case lol..
No way I'd still be using that Athlon 64 3000+ w/ nVidia 5200FX 128mb lol...

RE: "Guy who hates PC gaming"
Your words are lost here, PC gaming may not be popular with the children < 15yrs. But for anyone who was old enough to game before the s**tBox360 and PS3 would know that PC was the only platform for decent games. PC is what used to drive the games industry. New Hardware meant new features in games, but now, consoles are the primary focus, so if the 360 can't do it, neither can the PC... Hence why DX11 games haven't truly taken off yet
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March 10, 2011 10:41:56 PM

i7RocksExactly what I was talking about. Total BS, I have played both and they are very comparable, if you think the PS3 graphics are "bad" you are insane.
Yes and no.. The graphics he saw were probably the split screen graphics, which are, frankly, terrible.. but this is due to the fact the console has to render the game TWICE, once for each player. In single screen mode the graphics are pretty decent yes. But not 2560x1600 on a 30" IPS panel decent. 720p-1080p on a 55" TV is nothing compared to the super high res PC displays. Oh, and that's BEFORE you consider multi-display setups, aka Eyefinity/nVidia Surround.

Also the reason PC games don't look any better than the Console counter parts is because the PC version is simply a direct port.. I'd like to see Crysis 1 run on a Console and look as good/smooth. Even if you were to optimize the engine..
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