I use the AS3 because it doesn't break down thermally over time. The silver particles also fill in the micro and macro surface defects on crummy finished parts. The worse your part, the more likely you'll see a few degree C improvement. The silver particles tak a few hours or more to "flow" into the matted part defects.
If you work like a crazy man and mirror polish parts, and they are not perfectly flat, it will work WORSE with suspended metal heat sink type compounds. Why? you have less overall surface are in contact with the paste and AS3 does not work well bridging tangential surface gaps verses "roughness". On our super high performance electronics we use in hot plant environments, a slightly rough finish is applied to a FLAT surface on purpose. This keeps the paste and heat sink from migrating around on the part during vibration.
I agree with most of the comments, though, a few C is all you will expect unless you compare it to a botched job with standard paste. If you need 5C or more you'll need a bigger heat sink. The paste won't save you with a too small sink.
Regards,
Rower30@earthlink.net