Spansion Named Top NOR Flash Supplier 1H 04

Archived from groups: comp.sys.ibm.pc.hardware.chips (More info?)

For those interested....

SUNNYVALE, Calif., Sep 2, 2004 (BUSINESS WIRE) -- Spansion LLC, the Flash
memory subsidiary of Advanced Micro Devices, Inc. (NYSE:AMD) and Fujitsu Limited
(TSE:6072), continued to lead the NOR Flash industry during the first half of
2004 with a nearly 27% market share, six points higher than the next nearest
competitor, according to a new report by market analysis firm iSuppli, El
Segundo, CA.

"Customers in both the mobile-phone market and in the broad market need a NOR
Flash memory supplier that can offer a full portfolio of products across all
densities," said Betsy Van Hees, principal analyst for flash memory at iSuppli.
"They also need a supplier that can deliver cost-competitive NOR flash memory
products that offer a clear migration path, that deliver cost benefits to the
end customer and that allow the supplier to maintain price-performance
leadership."

Key to Spansion's ascendancy has been its ability to produce a broad range of
Flash memory devices and the introduction of its innovative MirrorBit(TM)
technology, which enables dramatically reduced production costs and gives
Spansion a significant competitive advantage.

MirrorBit technology is a comparatively simple but powerful approach to storing
two bits of data in a single Flash memory cell using a fundamentally different
and more efficient technology compared to other solutions. Moreover, the nature
of MirrorBit technology allows the company to manufacture it so efficiently that
Spansion now offers the highest NOR Flash device densities in the industry at
512 Mb.

MirrorBit technology gives handheld device manufacturers the next-generation
Flash memory architecture they need to produce affordable and feature rich
mobile products that allow consumers to run advanced software applications, play
stunning 3D games, take ultra high resolution pictures and videos, and conduct
real-time video calls to friends, family and business associates.

In conjunction with this first-year success, the company also announced it has
officially changed its name from FASL LLC to Spansion LLC.

About Spansion LLC

Spansion(TM) Flash memory products encompass a broad spectrum of densities and
features to support a wide range of markets. Spansion Flash memory customers
represent leaders in the wireless, cellular, automotive, networking,
telecommunications and consumer electronics markets. There are a variety of
Spansion Flash memory products, such as devices based on the innovative
MirrorBit(TM) technology; the award-winning simultaneous read-write (SRW)
product family; super low-voltage 1.8-volt Flash memory devices; and burst- and
page-mode devices. Information about Spansion Flash memory solutions is
available at http://www.spansion.com/overview.

Spansion was formed by the integration of AMD's and Fujitsu's Flash memory
operations in 2003. It is the largest NOR Flash memory company in the world.
Spansion Flash memory solutions are available worldwide from AMD (NYSE:AMD) and
Fujitsu (TSE:6702).