Looks interesting.
As long as it offers the same stuff, like a 1920 x 1080 screen (matte, even) and the Power Media Dock which has a Radeon 6650M inside it (you just plug it into the side of the machine), it looks like it's a better option than anything I can think of. And that dock also contains a DVD drive (and I'm sorry, manufacturers, but we still need it). Oh, and did I mention that this thing uses Light Peak?
But why not just release it with an Ivy Bridge processor instead? It's just too close to the release date to bother spending 1500+ dollars on a new laptop with Sandy Bridge in it.
But it looks like the best option of any Ultrabook out there though it's probably going to cost a ludicrous amount of money (i.e. 2500 dollars) for one. I still don't believe the hype that "40% of all computers sold in 2012 will be Ultrabooks" though.