ajblackie :
my only concern is the warning lower on the page:
Warning
•
Don't format your hard drive before installing Windows 8. Your current version of Windows must be running when you begin installing Windows 8.
So would this work on a fresh HDD/SSD?
Basically they run the assistant, collect some information and send it to the WebStore. The WebStore looks at your region, OS license state, language, 64 bit
and generates a offer (or not) to you. When you accept the offer and pay
they give you a key. from that point in time you have a valid key they and a contract for them to install windows 8 on one machine.
Just don't wipe your OS before you get your new key. After that as long as you have media and a key you should be fine to install. You should be able to wipe it during the install or I would just boot from the new install image and install to a new drive that never has had a OS on it. your key has already been validated that you have had a valid Windows OS. I think you can get up to five keys validated with one OS before they get pissy. (I would have to look into that)
Key point: looks like OS validation is done at the time you get your key and they assume you want the same language, 32bit/64 bit, region ... as the data below indicated.
also note they validate your operating system but the webstore may still give you a update offer if you have a bogus version. They can change the offers very easy on their server at any time by any region or criteria they are sending below:
Below is a section of the setup log from my last download of the disk image:
Country Code [ US ]
WebStore Opened.
Retrieving Offers from the store...
SkuGetEditionOfferInfo: Filter Attribute Name [ Win8RTM ] Value [ 1 ]
GetOffers Query Structure
Include physical media [ Yes ]
Host OS License State [ Genuine ]
Host OS Architecture [ 64Bit ]
Host OS Language [ 1033 ]
Host OS Edition [ ProfessionalWMC ]
Host OS Version [ 6.2.9200 ]
Offer Edition [ (null) ]
User UI Language [ 1033 ]