Okay, got impatient and re shuffled the boot order. It came back up, but I noticed it listed two Windows 7 on the HD. It automatically choose one, and is is the process of finalizing the install right now. I took the DVD out at this point.
Any concerns from here on out? Should I worry about removing that other Windows 7 instance later on? A menu said something earlier about "your windows files will be kept in Windows.old" or something like that.
UPDATE: Rebooting for the 3rd time, that's a good sign