The error message: "computer restarted unexpectedly or encountered an unexpected error. ... recurs. This is a new build, and the installation media is a Ms OEM dvd for Windows 7 professional, 64 bit. TIA very much!
as ko888 said "what is the make and model of the components in your build?"Also just for the sake of it ,check that you'r hardware is seated(reseat it!)and check for any packaging fragments stuck in any slots...(eg).mem,pci-e or even cpu socket