[citation][nom]Neverdyne[/nom]So by dated you mean graphically? Because I haven't seen even WoW's graphical quality in a smartphone yet. The only other thing that you could be refering to is "dated" gameplay, which is also not true since WoW is ahead of most other MMOs on features. WoW only feels dated for people who played it for a long time before.[/citation]
Well, I've only been playing for a year and love it quite completely. I did mean the gameplay as being dated. I've had loads of friends try it, only to exclaim "oh, this is like SkyRim/Dragon Age/Fallout/etc." They don't really find anything new and amazing worth $15 per month, so they just quit. I know that WoW has pioneered many elements present in various MMO, RPG, and miscellaneous games, but many players don't know or care about that. They just want something new and fun.
Longtime players may use some features of a mobile WoW, but usually those players have so many addons, macros, and customizations that they may not enjoy a seemingly bland mobile version for too long. And the newcomers may not enjoy it simply because they've played a lot of other games out there with similar elements as WoW as it is. $15 a month is a lot to pay for something you're only casually enjoying.
As for the harder to use UI, I can't imagine it working well enough to bring in more subscribers. I mean I have a Razer Naga and still use a lot of keys off the keyboard. I can't imagine having that many buttons available easily on a tablet, while still having a D-Pad for movement. And if you do cram all that onto the tablet, then it'll reduce the screen real-estate space quite significantly. That's not to mention that you'll continuously have to keep moving your eyes away from the action to be sure you pressed the right button. It'll be fun as a "look what I can do, play WoW!" perspective, but I feel that people will get tired of it easily and just want to play on the computer.
So in short, I do not think that a mobile WoW will increase subscribers for Blizzard.