If you have an older motherboard who's standard drivers don't include one for AHCI mode, you should be able to retrieve one from them. Otherwise, there is no device specific driver necessary for Windows 7.
------------------------------Which Chip? Well, it depends on which set of thieving b@stardz you choose to support: The ones who use insider trading to enrich themselves while running their company into the ground? Or the ones who illegally pay vendors to not support the first group?
Reply to Scotteq
If you are having a problem booting with a SATA DVD Rom, check your bios for a PATA compatability mode.
By the way all SATA drives are primary, so check that you have the correct boot order for installing from a boot dvd, dvd first, then the hdd.