Yah, it can be. More time-consuming than anything else. If I had to do it really often at home I would make a tier 2 image with all my basic apps already installed, but I haven't had to do it too often recently and I'm too lazy, I guess. Also, in some weird way I enjoy the process of starting from scratch and installing all the latest drivers and apps.
Anyway, try the rebuild and let me know how it goes. All else fails, see if you can RMA your board.