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MSFT Spending Half a Billion on Advertising for Windows 8

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July 9, 2012 6:14:44 PM

500 million dollars wasted...
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27
July 9, 2012 6:18:55 PM

They're going to need more than that!
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20
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July 9, 2012 6:19:57 PM

math1337500 million dollars wasted...


Exactly, that's money down the drain.
Windows 8 will be the biggest OS flop in history, bigger flop than Vista and Windows Me combined.
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22
July 9, 2012 6:20:33 PM

classzeroThey're going to need more than that!

There is no amount of money that will get them out this flop.
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20
July 9, 2012 6:22:17 PM

*yawns* I will just buy win 7 the day win 8 come out to show them how dumb win 8 is.
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18
July 9, 2012 6:23:28 PM

500 million in propaganda.

The current Dr. Pepper commercials are funny to me in the same way. "Be unique, just like everyone else, by drinking Dr. Pepper."
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-4
July 9, 2012 6:26:08 PM

And this is why Forbs put Steve Balmer as the no 1 worst CEO right now.
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21
July 9, 2012 6:27:49 PM

drwho1Exactly, that's money down the drain. Windows 8 will be the biggest OS flop in history, bigger flop than Vista and Windows Me combined.


How so?

Remember that there were a lot of things that made Vista a flop:
1) Underpowered hardware (less than 2 GB of RAM for Vista RTM was bad news, and most PCs didn't have that back then)
2) Repeated delays
3) Developers dragging their feet with Vista-compatible drivers
4) User Account Control being too strict
5) Six years of complacency (XP came out in 2001, Vista came out in 2007).
6) Major program compatibility issues at the time
7) XP was "good enough."

Out of all those things, only #7 would qualify for what would make Windows 8 a "flop." After all, Windows 8 is NT 6.2...not that big of a chance from Windows 7 being NT 6.1 (remember, XP was NT 5.1 and Vista was NT 6.0).
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4
July 9, 2012 6:32:20 PM

This is the beginning of the END.
MS is gradually turning into one of these slow and heavy dinosaurs that find it increasingly difficult to compete in dynamic industries like IT. They'll find themselves progressively outsold in the consumer sector, people no longer need a dedicated home PC to surf the internet, shop, communicate, do their banking and gaming.

Their basic market, computer operating systems, that just couple of years back they ruled unchallenged, has now been split into several sectors, leisure time devices - tablets, TV/movie devices, smartphones, gaming consoles and office computers / workstations. In all, but the last, of these sectors they are being vastly outsold and are finding it hard to compete. They will need to invest more and more and reduce their market share. At the rate at which such companies are spending it takes only one wrong step and they might not be able to walk again. For Nokia it was 8bil in R&D spending, let's see it this is the wrong step for MS?
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5
July 9, 2012 6:34:01 PM

killerb255How so?Remember that there were a lot of things that made Vista a flop:1) Underpowered hardware (less than 2 GB of RAM for Vista RTM was bad news, and most PCs didn't have that back then)2) Repeated delays3) Developers dragging their feet with Vista-compatible drivers4) User Account Control being too strict5) Six years of complacency (XP came out in 2001, Vista came out in 2007).6) Major program compatibility issues at the time7) XP was "good enough."Out of all those things, only #7 would qualify for what would make Windows 8 a "flop." After all, Windows 8 is NT 6.2...not that big of a chance from Windows 7 being NT 6.1 (remember, XP was NT 5.1 and Vista was NT 6.0).
Well for Win8,
1) 7 is "good enough."
2) Metro
And #2 is the problem
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11
July 9, 2012 6:34:19 PM

XP was a great OS and I would still be using it if it wasnt so dated, getting used to Win7 and no need to put a tablet OS on my desktop.
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15
July 9, 2012 6:35:54 PM

drwho1Exactly, that's money down the drain. Windows 8 will be the biggest OS flop in history, bigger flop than Vista and Windows Me combined.


I prefer butchered design than ****loads of security and stability issues.

I'm also assuming you mean the vanilla Vista. The SP2 Vista with Platform Upgrade comes close to Windows 7.
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11
July 9, 2012 6:37:38 PM

killerb255How so?Remember that there were a lot of things that made Vista a flop:1) Underpowered hardware (less than 2 GB of RAM for Vista RTM was bad news, and most PCs didn't have that back then)2) Repeated delays3) Developers dragging their feet with Vista-compatible drivers4) User Account Control being too strict5) Six years of complacency (XP came out in 2001, Vista came out in 2007).6) Major program compatibility issues at the time7) XP was "good enough."Out of all those things, only #7 would qualify for what would make Windows 8 a "flop." After all, Windows 8 is NT 6.2...not that big of a chance from Windows 7 being NT 6.1 (remember, XP was NT 5.1 and Vista was NT 6.0).


Personally, I think it would be easy to establish that the main reason Vista was a flop was that it was widely avoided by businesses, in fact, most businesses did not adopt Vista, and have only recently, that is, within the past two years or so, adopted 7.

Changing to a new OS is a big outlay for businesses in time, money, personnel, etc. I highly doubt that 8 will be adopted by businesses because of the fact that they just transitioned to 7. Without adoption by businesses, I expect that 8 will sell about as well as Vista did, which will mean that it will be the next MS OS flop.
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13
July 9, 2012 6:43:30 PM

math1337500 million dollars wasted...

Some of that money should go to paying coders to implement a start button.
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21
July 9, 2012 6:49:36 PM

Pfft! I spend that a year on hoes!

I honestly believe most folks are disappointed with their experience with these Windows 8 previews. It takes too much clicking to navigate through Windows 8. It's just not as straight forward as previous versions of Windows. I can see where older folks or those new to Windows would find it hard to navigate. Hell, it took me for ever to finally figure out how to shut my damn pc down. Plus, closing applications isn't as straight forward as it should be. You may have MANY applications running in the background that you thought you had closed. I can see where the Metro interface would be fine for touch screen devices, just not so friendly to those of us who use a keyboard and mouse; which is a hell of a lot of us!

Microsoft should give it's users a choice of the Metro user interface or the standard Windows user interface.

Also, Microsoft should quit charging so much for a Windows release. Apple charges $29.99 for their OS! Everything on a Mac looks nice and it just works! Sure, Apple computers are expensive, but they are a joy to use. Microsoft just needs to get it together.

I have some questions about the Windows 8 upgrade; I have a copy of Vista Ultimate, do I have to install it on my computer in order to purchase the Windows 8 upgrade or can I just install the Windows 8 upgrade? I'm not crazy about Windows 8 (as of now), but may buy a copy if I can Install it without having to install Vista first! Plus, the upgrade price isn't too bad for a new version of Windows. However, I may very well just take a pass on it. Depends on how I'm feeling. :) 
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0
Anonymous
July 9, 2012 6:57:41 PM

they could just give me a free copy of windows 8 and $100. I think that 500million would be better spent. I was used Win8 as a mirror and use the $100 for therapy :) 
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6
July 9, 2012 6:59:05 PM

I can see it now. Millions of consumers rushing out to buy a copy of Windows 7 (or buy an OEM PC with Win 7) before the debut of Windows 8.

Metro UI is NOT useful on a desktop or laptop PC. Period! We need to be able to have a default boot to desktop EVERYTIME !

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0
July 9, 2012 6:59:29 PM

The most inefficient Windows ever, waste of money, the worst CEO; everything clicks together :-)
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1
July 9, 2012 7:00:18 PM

killerb255How so?Remember that there were a lot of things that made Vista a flop:1) Underpowered hardware (less than 2 GB of RAM for Vista RTM was bad news, and most PCs didn't have that back then)2) Repeated delays3) Developers dragging their feet with Vista-compatible drivers4) User Account Control being too strict5) Six years of complacency (XP came out in 2001, Vista came out in 2007).6) Major program compatibility issues at the time7) XP was "good enough."Out of all those things, only #7 would qualify for what would make Windows 8 a "flop." After all, Windows 8 is NT 6.2...not that big of a chance from Windows 7 being NT 6.1 (remember, XP was NT 5.1 and Vista was NT 6.0).


Vista was just a makeover. windows 8 is so different i don't think the windows name fits the new GUI
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-4
July 9, 2012 7:06:55 PM

fugly...
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6
July 9, 2012 7:33:55 PM

Well....

You have a shortcut on the desktop and you click it.
You have a tile on the Metro UI and you click it.

You throw your mouse pointer to the bottom left and click start (Or wait for it to appear if you hide it)
You throw your mouse pointer to the far right and then click the windows icon.

To open an application you click it
To open the dektop you click it

All in all I've no issue with Windows 8 as I can see the benefits over the negatives. I'll be installing on day 1.




P.s. The kids will love it and all the adults will follow along
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-8
July 9, 2012 7:35:18 PM

DookieDrawsEverything on a Mac looks nice and it just works! Sure, Apple computers are expensive, but they are a joy to use.


Ba haa haaaa haaaa! Seriously
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20
July 9, 2012 7:44:28 PM

Ballmer just doesn't get it, he needs to go.
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7
July 9, 2012 7:47:56 PM

Considering how quick easy it is to install a start menu in Windows 8, most of you are just full of hot air and want something to whine about. Sure, this should not be necessary. Sure, MS is literally trying to corner their customers in one of the most despicable ways reasonably imaginable for a software/OS company. However, the product itself is not nearly as bad as it is made out to be. It is actually pretty good and is better than 7 in almost every way except for Metro. Even with only Metro, simply using a quick launch and a few shortcuts means that you don't need to click any more often than you would need to without Metro. Heck, Metro also has the search feature, so for almost everything, the only way that you could use more clicks in Metro is if you use it wrong. Do I like it? Nope. However, I'm not going to exaggerate the problem and whine about it. Here are solutions. Do with them what you will be it use them or ignore them, but there they are.

Start menu programs include ViStart with ViOrb, Classic Shell, and many more.
Getting the quick launch back in Windows 7 and 8 is very easy and doesn't even need a new program. Just right click on the taskbar, click toolbars, click make new tool bar, choose the directory that you want for the quick launch shortcuts to reside in, right click on the new tool bar, uncheck show text and uncheck show title. You can now have a quick launch and a start menu. There is much more that you can do if you want to.

captaincharismaVista was just a makeover. windows 8 is so different i don't think the windows name fits the new GUI


Vista wasn't a make-over at all. It had huge under the hood changes. You don't really think that a mere make-over of XP would mean a new kernel, resource usage that's like half of an order of magnitude higher, and so much more.
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-4
July 9, 2012 7:56:19 PM

blazorthonConsidering how quick easy it is to install a start menu in Windows 8, most of you are just full of hot air and want something to whine about.


Windows 8 and Metro need to die a quick, brutal death for Microsoft to get its act together. All they need to do is make a separate (but fully compatible) mobile UI and keep PCs and mobile devices apart because they're nothing alike. Microsoft didn't understand that and that's why Tablet PC was a flop and that's why Surface will be a flop. Apple understood that the iPad is nothing like a PC, so it didn't even try to make it into one, and that's why it's so popular. It's a big iPod touch and that's all most tablet customers want.
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8
July 9, 2012 7:59:46 PM

doesn't know why Vista is getting such a bad rep...with the latest service pack I haven't have any problem.
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6
July 9, 2012 8:00:04 PM

That's a hefty amount of change. I'm worried half of that is going to the pockets of execs.
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8
July 9, 2012 8:12:42 PM

captaincharismaVista was just a makeover. windows 8 is so different i don't think the windows name fits the new GUI


lolz... Vista was a completely new architecture. This is why the drivers were an issue -- hardware vendors couldn't keep up. This got out in the news circuits as Vista being glitchy and buggy. It wasn't Microsoft's fault for that; it was their fault for releasing it without proper hardware support. I used Vista for a couple years, it wasn't the horror show everyone says it was. Once the drivers matured, which wasn't even that long after release and certainly by SP1, it was rather stable for a Windows OS. Remember, Vista was NT 6.0; Windows 7 was NT 6.1. The leap from Vista to 7 is very transparent, you can see exactly what they tweaked and it was a lot of cosmetic issues. The driver support by that time was established from Vista and many Vista drivers work on Win 7 or require only minor edits from the vendor. Nothing like the XP to Vista driver rewrites that had to occur.

Windows 8, once you get to the desktop environment, really reveals itself as being Windows 7 which automatically launches Metro. But 7 is running in the background, just beneath the thin little layer of Metro. It comes off as being totally half-assed. They saw Apple doing something with tablets and making money and just kludged together something that someone chalked up in a meeting. "Hey, how about rectangles?" "Holy crap, that's great!"
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8
July 9, 2012 8:16:08 PM

The $500M advertising budget smells a lot like Budweiser's strategy. In the mass beer market, with such an interchangeable product with it's competitors (Miller, Coors), they constantly need to "remind" consumers (or people) about their product ("beer").

Windows is the leading OS in the world, you can't miss the new release of Windows 8. Why then do they apparently need to shove it down people's throats? If it's good, the market responds; if not, it also responds, just differently.

Personally, I need to run some flavor of Linux to get my daily work done. It's Linux-only stuff. So, I've found it easier just to run Linux for work and home tasks. Will not be getting Windows 8, and it has nothing to do with their ghastly Metro UI.
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3
July 9, 2012 8:23:28 PM

joex444The $500M advertising budget smells a lot like Budweiser's strategy. In the mass beer market, with such an interchangeable product with it's competitors (Miller, Coors), they constantly need to "remind" consumers (or people) about their product ("beer"). Windows is the leading OS in the world, you can't miss the new release of Windows 8. Why then do they apparently need to shove it down people's throats? If it's good, the market responds; if not, it also responds, just differently.Personally, I need to run some flavor of Linux to get my daily work done. It's Linux-only stuff. So, I've found it easier just to run Linux for work and home tasks. Will not be getting Windows 8, and it has nothing to do with their ghastly Metro UI.


Windows 7 had huge advertising programs too. It wasn't easy to go even a single TV show on Comcast without a Windows 7 commercial.
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2
July 9, 2012 8:25:27 PM

damianrobertjonesBa haa haaaa haaaa! Seriously


Seriously! If you've never had the pleasure of using a Mac, you really do not know what you're missing. Apple makes great products! The ONLY reason I even use Windows is because I am a gamer and most games are Windows only. Don't knock something till you've tried it.
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-11
July 9, 2012 8:32:21 PM

DookieDrawsSeriously! If you've never had the pleasure of using a Mac, you really do not know what you're missing. Apple makes great products! The ONLY reason I even use Windows is because I am a gamer and most games are Windows only. Don't knock something till you've tried it.


I've used Macs. Some times it was a pleasure, other times it was annoying as hell.
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3
July 9, 2012 8:39:52 PM

Advertisement and marketing : today's cancer of capitalism
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6
Anonymous
July 9, 2012 8:40:18 PM

This bashing of MS gets old...Try to comment with points rather than childess rants!! MS is still one large and profitable company. To tell you the truth, I don't like Apple products. They charge too much for their hardware, Steve Jobs is gone, and they push their way down people's throats!!
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5
July 9, 2012 8:48:01 PM

DookieDrawsSeriously! If you've never had the pleasure of using a Mac, you really do not know what you're missing. Apple makes great products! The ONLY reason I even use Windows is because I am a gamer and most games are Windows only. Don't knock something till you've tried it.


I've ran Macs and Windows machines side by side since the Mac B&W/Color Classic days... Only thing is, my macs collect dust, and the only maintenance they need is dusting....
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5
Anonymous
July 9, 2012 8:49:06 PM

I think this just proves that Microsoft knows Windows 8 has a very uphill battle to gain any support. Even Apple will have a tough time selling Mountain Lion. Let's be honest, both companies have provided us with decent stable operating systems of late. Its not like there is any killer reason to upgrade these days. Apple started figuring that out with Lion when it reduced the upgrade price to $29. Its even started to give away Snow Leopard to nudge users into Lion upgrades. Microsoft plans a cheap avenue into Windows 8 too. But will there be many takers? If your using Windows 7 their is really no need until you need that next new PC.
I would have to say the same for Mountain Lion. Apple and Microsoft might be fighting a losing battle to keep up this frequent upgrade plans. Users are not impressed and are not willing to bite.
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8
July 9, 2012 9:02:29 PM

Yeah MSFT is going to need a much larger campaign than with Windows 7 for the simple fact everything MSFT is doing revolves around Windows 8 and this new Metro platform. They can't afford for it to crash and burn and don't want to take any chances.

However, I still think either it'll be forced on people eventually, or that it will crash and burn, but who knows. In a year we will definitely have a solid view on the subject.
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4
July 9, 2012 9:07:40 PM

bison88Yeah MSFT is going to need a much larger campaign than with Windows 7 for the simple fact everything MSFT is doing revolves around Windows 8 and this new Metro platform. They can't afford for it to crash and burn and don't want to take any chances.However, I still think either it'll be forced on people eventually, or that it will crash and burn, but who knows. In a year we will definitely have a solid view on the subject.


MS could afford for Windows 8 to crash and burn. They don't want it to, but they could afford it.
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3
July 9, 2012 10:17:23 PM

tjmmThis bashing of MS gets old...Try to comment with points rather than childess rants!! MS is still one large and profitable company. To tell you the truth, I don't like Apple products. They charge too much for their hardware, Steve Jobs is gone, and they push their way down people's throats!!

MS "forcing" Metro on us....is no different from the Win8 haters trying to force their opinions on everyone else. There is absolutely NOTHING wrong with Win8. Some of us actually remember the transition from the older (much more efficient) Progman UI (Win3.x) to the Explorer UI introduced with Win95. Most of the "IT" people I knew at that time made very similar comments, claiming that everyone would hate the Explorer UI and MS would fail. Guess what.... 17 years later, you guys are making the exact same comments. MS didn't fail 17 years ago....they're not likely to fail now. For most users willing to take part in the "Customer Experience Improvement Program".....the start menu isn't a major feature. To me, Metro is like a return to the days of the Progman UI (which was officially removed with WinME)....and I happily welcome it. I'd love to see MS give back the old Progman UI....
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-9
July 9, 2012 10:38:49 PM

sykozisMS "forcing" Metro on us....is no different from the Win8 haters trying to force their opinions on everyone else. There is absolutely NOTHING wrong with Win8. Some of us actually remember the transition from the older (much more efficient) Progman UI (Win3.x) to the Explorer UI introduced with Win95.


Like you can compare transition from Progman to Explorer with the transition of Desktop to Failed Smartphone UI. Progman -> Explorer was a refinement of the existing UI, Desktop -> Metro is a step sideways, like putting bicycle handlebars in a car instead of a steering wheel.

The reason Metro will fail is that Microsoft doesn't get it - mobile devices are not in any way like PCs, consumers don't want them to be like PCs and of course they don't want PCs to be anything like mobile devices. They didn't learn that lesson with Tablet PC, so they're making Surface.

Besides, Metro is not about making a better UI. Microsoft is pushing Metro because they want tight control over their platform (hello walled garden) and they want that 30% cut from app sales. To pull that off, they have to slice the existing Windows software ecosystem in two incompatible halves, and then kill the desktop ASAP. In return, we'll get the lowest common denominator - an inferior UI that's there because it sort of works on phones and inferior software that will be made with limitations of mobile devices in mind, so it won't be using a fraction of capabilities of today's PC.

I'm guessing many people and businesses will keep running Windows 7 for years. In the meantime, Nokia will die, Surface will fail, Ballmer will go away, and Microsoft will hopefully get its act together.
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8
July 9, 2012 11:50:03 PM

sykozisMS "forcing" Metro on us....is no different from the Win8 haters trying to force their opinions on everyone else.


Hardly. A thousand Win8 hater opinions won't make a jot of difference to your OS. One Microsoft can, and will, make profound changes to what you work with; for better or worse. ;o)
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4
July 9, 2012 11:56:23 PM

500 Million won't be enough to save this flop. What a waste of money....
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1
July 9, 2012 11:58:32 PM

If Metro fails badly, it is gone from Windows for good. After Zune and WP7 failure i don't understand that MS doesn't get it. People hate it on phone let alone Desktop.
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3
July 10, 2012 12:02:40 AM

killerb255How so?Remember that there were a lot of things that made Vista a flop:1) Underpowered hardware (less than 2 GB of RAM for Vista RTM was bad news, and most PCs didn't have that back then)

Back then, it was $100 per 1GB of RAM. So a basic VISTA computer needed to have 2GB to perform like a 512mb XP system. Kind of hard to meet that price point with a $150 extra costs for a "modern" computer to do the same thing! Were you offering to buy people 2GB of RAM?

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5
July 10, 2012 12:05:28 AM

$500 Million in promoting this crappy product?

This, along with a $40 upgrade price (first time ever! Since Win98~Win7, $100 per upgrade)?!

Microsoft KNOWS they have a product that is going to bomb, so they need/have to spend gobs of money to convince people to give it a chance... or that its still good, no matter what.

We, the users, resellers, IT people helped to sell Windows7. And we can expect the opposite here.

I'd still pay $100 for Windows7 over a Win8 at $40.
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3
July 10, 2012 12:13:31 AM

$40 for upgrade which doesn't work for most part, on most PCs unless you do fresh install of Windows 7 and before you load any drivers and apps upgrade to Windows 8. Again, MS would have to pay me to install Windows 8. I tried RP, really tried and conclusion is...interface just fails.
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4
July 10, 2012 12:36:50 AM

sykozis Some of us actually remember the transition from the older (much more efficient) Progman UI (Win3.x) to the Explorer UI introduced with Win95. Most of the "IT" people I knew at that time made very similar comments, claiming that everyone would hate the Explorer UI and MS would fail. Guess what.... 17 years later, you guys are making the exact same comments. MS didn't fail 17 years ago....they're not likely to fail now. For most users willing to take part in the "Customer Experience Improvement Program".....the start menu isn't a major feature. To me, Metro is like a return to the days of the Progman UI (which was officially removed with WinME)....and I happily welcome it. I'd love to see MS give back the old Progman UI....

progman.exe was only productive if you had few programs installed. With lots of programs installed the number of small windows and minimized windows would turn it into some massive bloat.

While no-one really liked the "start to shut down" change explorer.exe allows for more program groups without such massive bloat while the user could easily copy shotcuts from the start menu to the desktop to make the most used programs readily accessible.

While I can't argue you like Metro I happen to find it rather ugly as the wallpaper is replaced to (rather too big and colorful) squares and much of the estabilished funcionality such as the volume control icon, network activity/signal strength, bluetooth icon/applet, battery meter (etc.) are hidden like undesirable features no-one cares about. Heck even in cell phones these features are shown at the home screen and changing these settings is easy and straightforward so there's absolutely no reason to hide them from the main UI of a computer.
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July 10, 2012 12:49:17 AM

killerclick...mobile devices are not in any way like PCs, consumers don't want them to be like PCs and of course they don't want PCs to be anything like mobile devices...


I agree with you completely on this statement.
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5
July 10, 2012 12:50:54 AM

drwho1Exactly, that's money down the drain. Windows 8 will be the biggest OS flop in history, bigger flop than Vista and Windows Me combined.
+1 selling touch screen base UI aint revolutionary, selling a build-in good AI assistant/really good voice recognition is something diff, which win 8 lacks.


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3
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