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VIDEO: Apple Puts the Genius Bar on TV with New Ads

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July 30, 2012 7:14:44 PM

Went to each one and disliked it. Not surprisingly they don't allow comments, wouldn't want people to say how their "genius" bar is the complete opposite.
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7
July 30, 2012 7:15:43 PM

Let me see what I get from the commercial.
If you buy an Apple device you need the help of a Genius to use the thing ?
It is that difficult to use???
Wow, I better stick with my PC then :-)
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12
July 30, 2012 7:21:21 PM

is it just me...apple is making all their users look dumb. First it was the Siri commercials now tis.
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16
July 30, 2012 7:22:36 PM

Dude, you should have gotten a samsung.
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6
July 30, 2012 7:23:49 PM

Yea, I gotta say, I really think they made their customers look like morons.
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14
July 30, 2012 7:29:49 PM

What??
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1
July 30, 2012 7:42:46 PM

apple apple apple everyday apple
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-1
July 30, 2012 7:45:25 PM

The genius in the videos looks pretty damn young.
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0
July 30, 2012 7:47:13 PM

" The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems."

Does this mean that Apple users are technologically challenged?
.............................
Yes. Yes, it does.
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9
July 30, 2012 7:50:39 PM

Damn, even Apple knows how stupid their users are.......if I owned an Apple product Id take exception to this.
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9
July 30, 2012 7:59:22 PM

The more accurate name would be The Pretentious Dick Bar, but Apple is smart enough to not name it that.
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13
July 30, 2012 8:14:53 PM

the last video, oh man. that just proves that apple users can't even find their right product they want.
we need to purge the world from their gene pool.
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4
July 30, 2012 8:17:35 PM

lamorpaThe more accurate name would be The Pretentious Dick Bar, but Apple is smart enough to not name it that.


LOL this is .... genius.
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3
July 30, 2012 8:26:01 PM

We've interviewed several former Geniuses for Mac support positions. Oh. My. God. I have users that are more savvy than these guys. The Pretentious Dick seems about right.

Oh and yeah, these ads are awful. Apple should be ashamed.
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5
July 30, 2012 8:34:20 PM

While all the posters here comment that these ads make Apple users look like retards, they fail to realize that most iSheep are retards.

However I was in a Mac store not long ago, just after the announcement of the New MacBook and the new PowerMac lines. I asked the Geniuses there about Apples choice to re-release the same PowerMac and say it was all new? Specifically I wanted to know why Apple chose to sell the Same machine with the same 4 year old GPU and advertise it as all NEW and, "Faster than the Fastest Anything."

There response didn't make me think they were real geniuses, but Fakes perhaps pretending. Reminded me a lot of the products they were peddling.

-CB
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-1
July 30, 2012 8:37:17 PM

I don't get why they call it a "Genius Bar" anyhow. These people can operate a laptop/desktop/tablet. Great, it's not as if they have 40 years of conceptual thesis' in scientific journals, authored medical studies leading to cures for viruses/diseases, or developed multifaceted technologies leading to improvements in the modern world.

Call it what it is, a "Help Desk" or what lamorpa called it ;) 
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1
July 30, 2012 8:42:15 PM

I was over the top with the 'Pretentious Dick' comment, most are truly helpful. I'm just getting getting back at them for the time people cut in front of me twice in a row and I interrupted him and asked if we were somehow supposed to be served in reverse order of showing up. The 'genius' gave me a dirty look and tried to scold me for interrupting what he felt was always supposed to be a calm, positive environment. What a dick.
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1
July 30, 2012 8:50:31 PM

Quote:
The ads show an Apple Genius Bar worker heroically saving technologically-challenged individuals with computer problems.

a.k.a Apple users.
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1
July 30, 2012 9:04:12 PM

I never thought I'd say this but, I have to commend apple for finally producing an accurate commercial. Instead of the usual cool/not cool garbage they have finally shown their true marketing target, the technologically challenged.
I don't know how well this will play with their consumers, since they were always led to believe that they were not only cooler but also smarter for buying an overpriced product but at least for the very first time their commercials are somewhat accurate.
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1
July 30, 2012 11:34:40 PM

I thought the Genius Bar was where Hawking and Einstein hung out, sinking a few beers and playing pool
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2
July 31, 2012 12:02:04 AM

Apple has single-handedly devalued the word, Genius...
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3
July 31, 2012 1:15:47 AM

These commercials aren't accurate. The Genius position is for technical support, not software training and advice. That's what Creatives are for.
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0
July 31, 2012 3:05:58 AM

jakes69is it just me...apple is making all their users look dumb. First it was the Siri commercials now tis.


No, first it started with baby music in their ads. Then the use of children's book words like "magical".

Dare I say that Apple's marketing strategy is to treat customers with the same condescension that Steve Jobs treated everybody with?
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1
July 31, 2012 5:02:25 AM

Those were so incredibly stupid.
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1
July 31, 2012 7:56:36 AM

Finally Apple is admitting what all we have all known. Apple products are for morons. The tragedy of it all is that their products are much harder to use.
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0
July 31, 2012 4:17:06 PM

Quote:
Apple has single-handedly devalued the word, Genius...


They have also destroyed the idea of open technology, and serviceable hardware. In the final analysis we have to blame the technologically spineless imbeciles and MSM blabbing heads that enable iCrap by turning the clueless hordes into iCashcows that get milked by Apple at every turn.



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July 31, 2012 4:18:40 PM

Quote:
Yea, I gotta say, I really think they made their customers look like morons.


By in large Apple's customers have always been MORONS.
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0
July 31, 2012 4:32:15 PM

freggoLet me see what I get from the commercial.If you buy an Apple device you need the help of a Genius to use the thing ?It is that difficult to use???Wow, I better stick with my PC then :-)

Kami3kWent to each one and disliked it. Not surprisingly they don't allow comments, wouldn't want people to say how their "genius" bar is the complete opposite.

del35Finally Apple is admitting what all we have all known. Apple products are for morons. The tragedy of it all is that their products are much harder to use.


So, based on the comments of people complaining, all Windows users know how to edit movies and such as described in the commercials? And if they dont they can just show up at the store they bought it from and have someone show them how to do it?
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August 2, 2012 4:35:15 AM

Eviltwin17These commercials aren't accurate. The Genius position is for technical support, not software training and advice. That's what Creatives are for.

Yea OK, so semi-accurate. They at least showed that their users were idiots. You have to admit for Apple that's at least a step in a more truthful direction.
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0
August 2, 2012 4:56:20 AM

blackened144So, based on the comments of people complaining, all Windows users know how to edit movies and such as described in the commercials? And if they don't they can just show up at the store they bought it from and have someone show them how to do it?

First off 2 of the 3 people you quoted found truth in the commercials so as far as I can tell you are the only one complaining (crying) so grow a pair!

Secondly of course all windows users can't do that! One has to rightly assume that the commercial was representing the average user and yes the average windows user can do that or at the very least Google the answer. The avg. windows user doesn't need some so-called genius to pop out of thin air to show him/her what to do or in reality take a trip to the church of Job's and wait to see a moron that doesn't know any thing other than what he query's on some computer. Windows users don't even need to leave home to do that!
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October 4, 2012 8:03:53 PM

err... is anyone else getting "this video is private"?
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!