IDC Says Microsoft is Building 3 Million Surface Tablets

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"or partner with carriers to subsidize 3G-equipped versions of the tablets" there is no Surface tablet with 3g, not even 4g... wi-fi only...
 
3 Mill tablets
/
365 days (assuming a 1 year product cycle until surface 2)
=
8,219 sales per day for a year, and (assuming an American audience) would be ~1% of the population owning one.

That is a might bit optimistic for a 1st gen device... especially for a company that only has 31 retail stores to show it off in. I mean, I would love to have one... but I am hoping my WP8 phone would make it so that I do not need any other portable devices and that I would have just it and my desktop (... and work computer, and work laptop, and home server, and my wife's computer... please! anything to help me pair down the devices I use!)
 

belardo

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Nov 23, 2008
3,540
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22,795
Theres about 20 MS stores in the whole USA.

An NO, the Windows tablet x86 will NOT sell for $200~300. That is the WART version. The X86 version will sell for $700~1200 (depending on config).

If MS sells the WART 10" for $200, it would be at a $45 loss, but that is fine as they NEED to grow their market share ASAP to get people to try it out and developers to make apps for it. If the user buys 10 APPs a year + x number of songs, it will pay for itself quickly.

At $300, MS would make a $50 profit, which would be preferred - but could cost them sales. They need a fire sale since they are dead last in the market.

The only tablets that most people seem to be intrested in, is the x86 version which has all the problems of current x86 tablets. Heavy, thicker, far less battery life (4~5 hours), noisier, hotter... and of course, cost too damn much. THAT will not sell enough to be a knock out... and the WART version at $300 or $400 is way too weak against the iPad and Android devices already on the market.

At a $200 loss, they can sell them a lot easier over an Android.
 

Shin-san

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Nov 11, 2006
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That's quite a bold number. Let's hope that the guys responsible for marketing the Xbox are on this and not the guys responsible for marketing devices like the Zune
 

belardo

Splendid
Nov 23, 2008
3,540
2
22,795
Yep Trevorluce, there are 21 exciting wet-your panties Microsoft stores in the USA! They are so original, it takes a lot of thought to not confuse them with Apple stores... The only difference, they have 4 different colored shorts. The red ones will die first, of course.

They may have 30 stores open by R8PE day. LOL

None in Dallas (But there are 5 Apple stores within 20 minutes from where I live here)
 

g00fysmiley

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Apr 30, 2010
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sell it for $200 and me and my wife will have new tablets the day they go on preorder... $250-$300 and we'll be getting one to try and if we like it ordering a second... hope m$ does this right
 
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